Identify opportunities for improved product placement exposure and combined marketing efforts to drive business to PCNA products with each distributorEvaluate sales trends and create joint collateral based on product seasonality to ensure correct product promotionsEvaluate product performance versus industry standard and other PCNA distributors to determine opportunities for PCNA sales growth with each distributorDevelop specific individualized industry, product, promotion and trend content in the form of online, white papers, case studies, etc. for distributor usageCollaborate with Marketing, Product Development, Supply Chain and Field Sales to manage all aspects of product and distributor relationshipsCreate and implement digital promotions for PCNA promotional products and services specific to the distributor’s online strategyDevelop and grow strong and engaging relationships with distributors to foster partnership and growth

Evaluated account promotional product assortment and identified opportunity for product placement and/or category shift based on sales and industry trendsDelivered PCNA new product information prior to launch with supporting go-to- market documentation curated toward the end userDeveloped and executed promotions based on distributor request, industry trend/seasonality and account strategyImproved company profitability by double digits through strategic initiatives

Managed and executed marketing support for a subset of top revenue generating accounts on behalf of the National Sales ManagersObtained priority product placement and web features with top online distributors through relationship management, margin evaluation and product specialsStreamlined annual sales rebate process reducing the project time to completion by 30 daysUtilized Salesforce.com to manage all distributor contact

Managed EDI software integration deployments in large mid-market businessesExecuted all aspects of the project lifecycle including initiation, planning, execution and closureCommunicated and managed expectations according to applicable project plans aligning key stakeholders and team membersIdentified opportunities and devoted efforts to build team morale, performance and cooperation through mentoring, training, and motivating team members