Marketing Director
Current- Marketing department management of MicroLife Organic Fertilizers & San Jacinto Environmental Supplies - Leads day-to-day marketing operations & workflow in the department- Manages marketing team to meet strategic goals & business objectives while staying within budget- Develop and implement annual strategic B2B marketing plans- Creative brand direction & implementation through various marketing distribution channels with company owner’s style requirements included- Manage all digital & print marketing promotional efforts- Grown social media following from 300 to 4368 - Graphic design using Adobe Creative Suite for all digital marketing, product marketing, event promotions, website content, apparel design, labels, branding- Launch, implementation & editor of the MicroLife quarterly newsletter & has grown subscriptions from 0 - 1,600 sign-ups since 2020- Serves as the main contact for third-party partnerships & marketing relationships- Designed, Planned & Launched 11 new fertilizer & soil amendment products for MicroLife- Website management, content creation, and SEO strategy & implementation for microlifefertilizer.com & sanjacsupply.com- Social media and e-mail marketing planning, creation, management, & analysis - Represent MicroLife at conferences and promotional events - Promote, plan & manage MicroLife events for homeowners and professionals- Employee management