• Manage of the commercial relationship with Key Account Groupe Casino / Éxito, optimizing the execution and performance of the brand and portfolio• Maximize the results through the identification of growth opportunities linked to the pillars of the brand and the category: consumer offer, communication and experience in stores• Coordinate the business operation processes: supply chain, commercial and promotional activities• Definition of the commercial strategy for the categories, for both strategies: brick and mortar (physical retail stores), as for the online platforms, allowing the development and augmentation of market share for the portfolio segmentsAchievements:• Executed of differentiated commercial strategies, such as preferential financing rates in alliance with banking entities and cross categories promotions• Developed the visibility brand plan through the creation of online boutique for exito.com and the modernization of exhibition furniture at exito stores, enhancing the consumer journey

• Lead and develop the marketing strategy for the healthy snacks category in the Andean region (Colombia, Peru & Ecuador), adapting the regional definitions to the needs of each market and developing brand initiatives.• Administrate and optimize the financial resources assuring the fulfillment of KPIs: gross margin, sales, market share.• Develop the business plans, in collaboration with Planning and Execution areas, to ensure the maximization of results and impact to the client.• Built ATL / BTL plans with creative, advertising and media agencies to maximize brand exposureAchievements:• Incorporated new segments in the category, such as brownies, children's and filled bars, increasing market share and category value.• Defined the Route to Market for the Mom and Pop channel in Colombia, as well as the Go to Market for the launch of the bars category in Peru, forecasting sales development for 3 years.

• Monitoring and execution of trade marketing activities for the launching process of consumer goods of the main company brands, for the retail channel in different geographic areas• Definition and development of locals and regional sales plans in order to maximize the growth opportunities of the major French retailers• Set up of objectives, performance analysis and development of tools for the sales force, in terms of operational performance.• Centralization of key information for the sales force across the country, according to the strategies of the different brands, categories and retailers.• Supporting the sales force to optimize results in new product launches.Achievements:• Defined the promotional plan, increasing the growth of the core retail chains (Carrefour, Casino, Auchan, Leclerc, Intermarché and Système U) with a budget potential of € 25m for fiscal year 2012/2013.

• Management of exclusive imported brands / products costumer goods categories (food and non-food): negotiation of commercial conditions, import prices and international prospection of suppliers• Management of commercial indicators: profitability, inventory turnover, pricing, service rate, market share and working capital.• Defining brand positioning strategies and coordinating their execution in stores• Portfolio optimization, in order to differentiate the different formats and categories and to strengthen them against the competition.Major achievements:• Consolidation of the Casino brand portfolio and exploration of new of food and non-food categories, after a methodical selection in Paris and Saint-Étienne France, in conjunction with the Top Management of Private Label and in accordance with the business strategy .

• Management of the relationship, communication and negotiation with suppliers (business conditions, contracts, costs, quality, promotional activity, supplying and product launches)• Development of new products, from conception to launching process in stores, in partnership with product managers, category managers, suppliers and the Packaging and Quality departments• Coordination of the all supply chain and purchasing process• Forecast and management of annuals goals, as well as the retail indicators (sales, stock turnover, profitability, price position, market share and delivery)• Execution of field work (brands implementation monitoring in stores, merchandising and planograms, inventory, pricing and competitive intelligence)• Coordination of tenders / bids and cost analysisMajor achievements:• Redefining the portfolio of the different categories and segmentation of suppliers, according to the price strategy as well as costs efficiencies and product specialization.• Coordination of strategic product launches, in order to minimize the market gaps, making then quick profits and brand positioning.

• Management of the annual purchasing program of imported food products• Optimization of the purchase frequency in order to reach the rotation goals

• Coordinación de la campaña semi-anual “Revela tu Belleza” en línea con las investigaciones de mercado y consumers insights, logrando una estrategia de mercadeo de 360 grados: marketing directo, herramientas promocionales, estrategias de CRM, entre otros.• Concepción y ejecución de la campaña “Cuida tu Ropa” en compañía de proveedores de Aseo Hogar, con el objetivo de mejorar los desempeños de la categoría y general valor agregado para el consumidor.

• Managment of the Strategic Business Unit for the company Ajinomoto food of Peru S.A, regarding the development and the products launch• Monitoring and control of the logistics, trading, import and distribution of the products, contacting and negotiating with suppliers.• Product introduction to the traditional channel in Medellin and sales force training in Trade Marketing

• Support of the commercial activities (buying, selling, inventory and merchandising)

• Contact and follow up with potential customers• Coordination and the Business organization for BIOEXPO 2005