As a brand and content marketing communications consultant, I help clients craft compelling stories that reach and engage their target audiences. With over 15 years of experience in journalism, marketing, and communications, I have a passion for finding the backstory, conducting comprehensive research, and creating data-driven strategies.I have worked with a diverse range of clients, from start-up tech companies to Fortune 500 firms, universities, nonprofits, and marketing agencies. Some of my key achievements include:** Launching and growing the marketing and public relations efforts of Rice University's Veterans Business Battle with $0 ad spend**Implementing content strategies that increased web traffic and leads 3X for Earth Class Mail prior to its acquisition**Developing integrated content-led campaigns that resulted in the most successful marketing campaign in Tethr's 10-year history. ** Creating a voice of the customer program at Uproad, a B2C app, that allowed product and operations to improve customer conversions and retentions by analyzing customer feedback** Increasing social engagement and click-thru for Grassroots Carbon by 7X within 6 months and top-of-funnel leads by 4X I'm always eager to learn new skills, explore new challenges, and collaborate with others who share my values and vision.
Listed skills include Press Releases, Media Relations, Blogging, Social Media, and 46 others.