Sara Zapién personal email
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Digital Marketing StrategistI am a digital marketing professional with over 10 years of experience. I specialize in content strategy for social media, planning paid media campaigns (Google Ads, Meta, TikTok), and SEO content. I have worked with global and national companies across various industries, helping them maximize their results through digital marketing strategies.My educational background includes:-Diploma in Ecommerce | Certified by AMVO-Master’s Degree in Digital Marketing and E-commerce from UNIR-Certification in Digital Marketing Management by Hub Camp-Bachelor's Degree in Communication from the Faculty of Higher Studies Acatlán (UNAM), with a Student Exchange Program at the University of the Basque Country, Spain.I am looking to share my experience and further develop in areas such as digital marketing, ecommerce, content, and online advertising.
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Content Partner LeadWinclapMexico City, Cdmx, Mx -
Digital Marketing CoordinatorVans Dec 2023 - PresentCiudad De México, México-Estrategia de redes sociales para Vans México con base en lineamientos globales y objetivos locales.-Producciones y shootings con equipo de talento y agencias productoras.-Supervisión de estrategia de comunicación y redes sociales para House of Vans-Estrategia de medios pagados para Vans México (Meta, Google & Tik Tok)-Supervisión de Out of Home para Vans México-Supervisión de agencias y proveedores-Responsable de análisis y reportes semanales de rendimiento -Supervisión de textos de ecommerce con objetivos SEO -
Marketing ConsultantCems Mexico Oct 2021 - PresentMexico City-Devising compelling content strategies tailored to enhance personal brands.-Formulating effective marketing strategies to generate leads within the real estate sector. -
Content Digital LeaderSan Pablo Farmacia May 2022 - Nov 2023Mexico City-Implementing digital media content strategies to drive organic and paid traffic, incorporating trends, buyer personas, and customer experience.-Developing editorial content strategies aligned with annual campaigns for the creation and updating of digital materials.-Overseeing and validating digital content across platforms (social media, newsletters, blogs, etc.).-Creating and pioneering digital content innovations.-Managing and supervising content and social media agencies.-Creating an editorial calendar for microsites with SEO strategy, in alignment with commercial and marketing objectives.-Content curation for mailings.-Drafting Request for Proposal (RFP) documents.-Formulating content strategies for Google My Business.-Handling image usage permissions and agreements. -
Digital Marketing ManagerAarco Agente De Seguros Y De Fianzas Nov 2021 - Apr 2022-Managing cross-functional teams specialized in content creation and social media management.-Creating comprehensive editorial calendars for content distribution and Facebook broadcasts, ensuring strategic alignment and consistent engagement.-Ledding a successful email marketing project focused on recovering abandoned carts, resulting in a noteworthy increase in conversion rates.-Executing online advertising campaigns, leveraging various platforms to maximize brand exposure and drive targeted traffic.-Curing testimonial content and collaborated with influencers to enhance brand credibility and expand reach.-Sharing knowledge and insights by conducting courses on social media strategies, engaging participants and fostering their digital marketing skills. -
Digital Project ManagerGrupo 4S Real Estate Jan 2021 - Oct 2021Mexico City-Empowering clients' digital presence through strategic initiatives.-Crafting innovative digital marketing strategies across various platforms to drive impactful results.-Designing and optimizing Facebook Ads campaigns to maximize reach and engagement.-Developing and fine-tuning Google Ads campaigns to capture targeted audiences effectively.-Overseeing editorial and graphic teams, orchestrating content planning and creation.-Formulating and refining lead generation campaigns to fuel business growth.-Conducting insightful website data analysis using Google Analytics for informed decision-making.-Managing campaign budgets to ensure optimal resource allocation.-Nurturing direct client relationships, maintaining open communication, and delivering exceptional project follow-up. -
Digital Content And Strategist ConsultantOculus Todo El Cine Jul 2016 - Jun 2021Mexico City-Regular participation in the weekly program "Oculus Todo El Cine," broadcasted every Tuesday at 8 pm.-Authored insightful reviews and critiques featured on www.oculustodoelcine.com.
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Marketing DirectorRossomoro S.A. De C.V. Oct 2019 - Mar 2021Mexico City-Coordinating marketing teams, fostering collaboration and driving results.-Executing lead generation campaigns across Facebook and Google Ads (SEM) to maximize conversion potential.-Optimazing online advertising budgets, ensuring optimal ROI.-Planning content calendars and mailing schedules, incorporating A/B testing for enhanced performance.-Ledding the successful launch of an e-commerce platform, employing both inbound and outbound strategies.-Managing vendor interactions, from soliciting quotes to overseeing materials and event printing.-Conducting in-depth data analysis, generating monthly KPI reports (CPA, CPC, CPM, CTR) to inform strategic decisions.-Crafting compelling content for blogs, mailings, and brochures to engage and inform target audiences.-Supervising meticulous oversight of invoicing and payments across platforms and suppliers. -
Social Media SpecialistThe Adecco Group May 2019 - Oct 2019Mexico City-Executing comprehensive social media strategies for corporate accounts as well as the CEO across Facebook, Twitter, Instagram, LinkedIn, and YouTube.-Pioneering the creation and execution of a digital marketing strategy aimed at job vacancy coverage and candidate attraction via Facebook Ads.-Managing end-to-end processes including strategy development, reporting, monitoring, and analysis for optimal campaign performance.-Overseeing and collaborating with agencies and vendors to curate content for social media and corporate communications.-Analizing symptoms and opportunities to tailor content directed at specific buyer personas, from conceptualization to implementation. -
Manager Executive AccountAuris Estrategia Y Comunicación Oct 2017 - Nov 2018Mexico City-Designing social media strategies for both political and commercial accounts, ensuring alignment with institutional communication goals.-Conducting thorough research and analysis to generate content and strategies that resonate with communication objectives.-Analyzing political figures and organizations within social contexts to inform content and strategy development.-Planning and supervising content creation for social media platforms.-Managing end-to-end social media operations: content publication, scheduling, monitoring, and analysis.-Supervising and coordinating a team of graphic designers, ensuring cohesive branding and message delivery.-Producing comprehensive analysis and performance reports for social media platforms.-Fostering client relationships through effective communication, management, and follow-up.
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Community ManagerCentro De Inteligencia Digital Cidgroup 2016 - 2017Mexico City*Monitoring and content development for social media of political accounts.*Analysis of current information and political actors.*Elaboration of response protocol for comments in social media.*Programming and publication of content in social media.*Analysis of Facebook social listening reports.*Coordination with design team to deliver and review graphic materials.
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Analyst & Community ManagerIpolitics Apr 2015 - Mar 2016México City*Content development for social media of political accounts.*Accompanying a candidate in an electoral campaign. *Management of social media of political actors.*Diagnosis of political and commercial social media. *Social media performance reports. -
Web Editor & Community ManagerCapitalmedia 2014 - 2015Mexico City* Editing and publishing of news for Capital México, a media and news channel. * Selection of news of the day for publication in social networks, according to relevance and situation. * Scheduling of posts on Facebook and Twitter. * Preparation of social media performance reports. * Coverage of news events, minute by minute, on social media.
Sara Zapién Skills
Sara Zapién Education Details
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Licenciatura En Comunicación -
Marketing -
Marketing -
Amvo AcademyEcommerce
Frequently Asked Questions about Sara Zapién
What company does Sara Zapién work for?
Sara Zapién works for Winclap
What is Sara Zapién's role at the current company?
Sara Zapién's current role is Content Partner Lead.
What is Sara Zapién's email address?
Sara Zapién's email address is sa****@****ail.com
What schools did Sara Zapién attend?
Sara Zapién attended Universidad Nacional Autonoma De Mexico, Unir México, Universidad Del País Vasco/euskal Herriko Unibertsitatea, Unir - La Universidad En Internet, Amvo Academy.
What are some of Sara Zapién's interests?
Sara Zapién has interest in Redes Sociales, Periodismo En Internet, Arte Y Cultura.
What skills is Sara Zapién known for?
Sara Zapién has skills like Microsoft Office, Medios Sociales, Microsoft Excel, Periodismo.
Who are Sara Zapién's colleagues?
Sara Zapién's colleagues are M. Agustina Paseyro, Daniel Alejandro Brander, Agustin Bessone, Fiorella Raimondi, Pablo Somale, Maira Montaño Conde, María De Los Ángeles Cuadro.
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