Sara Zapién Email & Phone Number

Mexico City, Cdmx, Mx

Ciudad De México, México

-Estrategia de redes sociales para Vans México con base en lineamientos globales y objetivos locales.-Producciones y shootings con equipo de talento y agencias productoras.-Supervisión de estrategia de comunicación y redes sociales para House of Vans-Estrategia de medios pagados para Vans México (Meta, Google & Tik Tok)-Supervisión de Out of Home para Vans México-Supervisión de agencias y proveedores-Responsable de análisis y reportes semanales de rendimiento -Supervisión de textos de ecommerce con objetivos SEO

Mexico City

-Devising compelling content strategies tailored to enhance personal brands.-Formulating effective marketing strategies to generate leads within the real estate sector.

Mexico City

-Implementing digital media content strategies to drive organic and paid traffic, incorporating trends, buyer personas, and customer experience.-Developing editorial content strategies aligned with annual campaigns for the creation and updating of digital materials.-Overseeing and validating digital content across platforms (social media, newsletters, blogs, etc.).-Creating and pioneering digital content innovations.-Managing and supervising content and social media agencies.-Creating an editorial calendar for microsites with SEO strategy, in alignment with commercial and marketing objectives.-Content curation for mailings.-Drafting Request for Proposal (RFP) documents.-Formulating content strategies for Google My Business.-Handling image usage permissions and agreements.

-Managing cross-functional teams specialized in content creation and social media management.-Creating comprehensive editorial calendars for content distribution and Facebook broadcasts, ensuring strategic alignment and consistent engagement.-Ledding a successful email marketing project focused on recovering abandoned carts, resulting in a noteworthy increase in conversion rates.-Executing online advertising campaigns, leveraging various platforms to maximize brand exposure and drive targeted traffic.-Curing testimonial content and collaborated with influencers to enhance brand credibility and expand reach.-Sharing knowledge and insights by conducting courses on social media strategies, engaging participants and fostering their digital marketing skills.

Mexico City

-Empowering clients' digital presence through strategic initiatives.-Crafting innovative digital marketing strategies across various platforms to drive impactful results.-Designing and optimizing Facebook Ads campaigns to maximize reach and engagement.-Developing and fine-tuning Google Ads campaigns to capture targeted audiences effectively.-Overseeing editorial and graphic teams, orchestrating content planning and creation.-Formulating and refining lead generation campaigns to fuel business growth.-Conducting insightful website data analysis using Google Analytics for informed decision-making.-Managing campaign budgets to ensure optimal resource allocation.-Nurturing direct client relationships, maintaining open communication, and delivering exceptional project follow-up.

Mexico City

-Regular participation in the weekly program "Oculus Todo El Cine," broadcasted every Tuesday at 8 pm.-Authored insightful reviews and critiques featured on www.oculustodoelcine.com.

Mexico City

-Coordinating marketing teams, fostering collaboration and driving results.-Executing lead generation campaigns across Facebook and Google Ads (SEM) to maximize conversion potential.-Optimazing online advertising budgets, ensuring optimal ROI.-Planning content calendars and mailing schedules, incorporating A/B testing for enhanced performance.-Ledding the successful launch of an e-commerce platform, employing both inbound and outbound strategies.-Managing vendor interactions, from soliciting quotes to overseeing materials and event printing.-Conducting in-depth data analysis, generating monthly KPI reports (CPA, CPC, CPM, CTR) to inform strategic decisions.-Crafting compelling content for blogs, mailings, and brochures to engage and inform target audiences.-Supervising meticulous oversight of invoicing and payments across platforms and suppliers.

Mexico City

-Executing comprehensive social media strategies for corporate accounts as well as the CEO across Facebook, Twitter, Instagram, LinkedIn, and YouTube.-Pioneering the creation and execution of a digital marketing strategy aimed at job vacancy coverage and candidate attraction via Facebook Ads.-Managing end-to-end processes including strategy development, reporting, monitoring, and analysis for optimal campaign performance.-Overseeing and collaborating with agencies and vendors to curate content for social media and corporate communications.-Analizing symptoms and opportunities to tailor content directed at specific buyer personas, from conceptualization to implementation.

Mexico City

-Designing social media strategies for both political and commercial accounts, ensuring alignment with institutional communication goals.-Conducting thorough research and analysis to generate content and strategies that resonate with communication objectives.-Analyzing political figures and organizations within social contexts to inform content and strategy development.-Planning and supervising content creation for social media platforms.-Managing end-to-end social media operations: content publication, scheduling, monitoring, and analysis.-Supervising and coordinating a team of graphic designers, ensuring cohesive branding and message delivery.-Producing comprehensive analysis and performance reports for social media platforms.-Fostering client relationships through effective communication, management, and follow-up.

Mexico City

*Monitoring and content development for social media of political accounts.*Analysis of current information and political actors.*Elaboration of response protocol for comments in social media.*Programming and publication of content in social media.*Analysis of Facebook social listening reports.*Coordination with design team to deliver and review graphic materials.

México City

*Content development for social media of political accounts.*Accompanying a candidate in an electoral campaign. *Management of social media of political actors.*Diagnosis of political and commercial social media. *Social media performance reports.

Mexico City

* Editing and publishing of news for Capital México, a media and news channel. * Selection of news of the day for publication in social networks, according to relevance and situation. * Scheduling of posts on Facebook and Twitter. * Preparation of social media performance reports. * Coverage of news events, minute by minute, on social media.

Licenciatura, Licenciatura En Comunicación

Maestría Marketing Digital Y Comercio Electrónico, Marketing

Periodismo

Especialista En Big Data En Marketing, Marketing

Diplomado En Ecommerce - 14ª Generación, Ecommerce