Sara Zapién

Sara Zapién Email and Phone Number

Content Partner Lead @ Winclap
Mexico City, CDMX, MX
Sara Zapién's Location
Mexico City Metropolitan Area, Mexico
Sara Zapién's Contact Details

Sara Zapién personal email

About Sara Zapién

Digital Marketing StrategistI am a digital marketing professional with over 10 years of experience. I specialize in content strategy for social media, planning paid media campaigns (Google Ads, Meta, TikTok), and SEO content. I have worked with global and national companies across various industries, helping them maximize their results through digital marketing strategies.My educational background includes:-Diploma in Ecommerce | Certified by AMVO-Master’s Degree in Digital Marketing and E-commerce from UNIR-Certification in Digital Marketing Management by Hub Camp-Bachelor's Degree in Communication from the Faculty of Higher Studies Acatlán (UNAM), with a Student Exchange Program at the University of the Basque Country, Spain.I am looking to share my experience and further develop in areas such as digital marketing, ecommerce, content, and online advertising.

Sara Zapién's Current Company Details
Winclap

Winclap

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Content Partner Lead
Mexico City, CDMX, MX
Website:
winclap.com
Employees:
338
Sara Zapién Work Experience Details
  • Winclap
    Content Partner Lead
    Winclap
    Mexico City, Cdmx, Mx
  • Vans
    Digital Marketing Coordinator
    Vans Dec 2023 - Present
    Ciudad De México, México
    -Estrategia de redes sociales para Vans México con base en lineamientos globales y objetivos locales.-Producciones y shootings con equipo de talento y agencias productoras.-Supervisión de estrategia de comunicación y redes sociales para House of Vans-Estrategia de medios pagados para Vans México (Meta, Google & Tik Tok)-Supervisión de Out of Home para Vans México-Supervisión de agencias y proveedores-Responsable de análisis y reportes semanales de rendimiento -Supervisión de textos de ecommerce con objetivos SEO
  • Cems Mexico
    Marketing Consultant
    Cems Mexico Oct 2021 - Present
    Mexico City
    -Devising compelling content strategies tailored to enhance personal brands.-Formulating effective marketing strategies to generate leads within the real estate sector.
  • San Pablo Farmacia
    Content Digital Leader
    San Pablo Farmacia May 2022 - Nov 2023
    Mexico City
    -Implementing digital media content strategies to drive organic and paid traffic, incorporating trends, buyer personas, and customer experience.-Developing editorial content strategies aligned with annual campaigns for the creation and updating of digital materials.-Overseeing and validating digital content across platforms (social media, newsletters, blogs, etc.).-Creating and pioneering digital content innovations.-Managing and supervising content and social media agencies.-Creating an editorial calendar for microsites with SEO strategy, in alignment with commercial and marketing objectives.-Content curation for mailings.-Drafting Request for Proposal (RFP) documents.-Formulating content strategies for Google My Business.-Handling image usage permissions and agreements.
  • Aarco Agente De Seguros Y De Fianzas
    Digital Marketing Manager
    Aarco Agente De Seguros Y De Fianzas Nov 2021 - Apr 2022
    -Managing cross-functional teams specialized in content creation and social media management.-Creating comprehensive editorial calendars for content distribution and Facebook broadcasts, ensuring strategic alignment and consistent engagement.-Ledding a successful email marketing project focused on recovering abandoned carts, resulting in a noteworthy increase in conversion rates.-Executing online advertising campaigns, leveraging various platforms to maximize brand exposure and drive targeted traffic.-Curing testimonial content and collaborated with influencers to enhance brand credibility and expand reach.-Sharing knowledge and insights by conducting courses on social media strategies, engaging participants and fostering their digital marketing skills.
  • Grupo 4S Real Estate
    Digital Project Manager
    Grupo 4S Real Estate Jan 2021 - Oct 2021
    Mexico City
    -Empowering clients' digital presence through strategic initiatives.-Crafting innovative digital marketing strategies across various platforms to drive impactful results.-Designing and optimizing Facebook Ads campaigns to maximize reach and engagement.-Developing and fine-tuning Google Ads campaigns to capture targeted audiences effectively.-Overseeing editorial and graphic teams, orchestrating content planning and creation.-Formulating and refining lead generation campaigns to fuel business growth.-Conducting insightful website data analysis using Google Analytics for informed decision-making.-Managing campaign budgets to ensure optimal resource allocation.-Nurturing direct client relationships, maintaining open communication, and delivering exceptional project follow-up.
  • Oculus Todo El Cine
    Digital Content And Strategist Consultant
    Oculus Todo El Cine Jul 2016 - Jun 2021
    Mexico City
    -Regular participation in the weekly program "Oculus Todo El Cine," broadcasted every Tuesday at 8 pm.-Authored insightful reviews and critiques featured on www.oculustodoelcine.com.
  • Rossomoro S.A. De C.V.
    Marketing Director
    Rossomoro S.A. De C.V. Oct 2019 - Mar 2021
    Mexico City
    -Coordinating marketing teams, fostering collaboration and driving results.-Executing lead generation campaigns across Facebook and Google Ads (SEM) to maximize conversion potential.-Optimazing online advertising budgets, ensuring optimal ROI.-Planning content calendars and mailing schedules, incorporating A/B testing for enhanced performance.-Ledding the successful launch of an e-commerce platform, employing both inbound and outbound strategies.-Managing vendor interactions, from soliciting quotes to overseeing materials and event printing.-Conducting in-depth data analysis, generating monthly KPI reports (CPA, CPC, CPM, CTR) to inform strategic decisions.-Crafting compelling content for blogs, mailings, and brochures to engage and inform target audiences.-Supervising meticulous oversight of invoicing and payments across platforms and suppliers.
  • The Adecco Group
    Social Media Specialist
    The Adecco Group May 2019 - Oct 2019
    Mexico City
    -Executing comprehensive social media strategies for corporate accounts as well as the CEO across Facebook, Twitter, Instagram, LinkedIn, and YouTube.-Pioneering the creation and execution of a digital marketing strategy aimed at job vacancy coverage and candidate attraction via Facebook Ads.-Managing end-to-end processes including strategy development, reporting, monitoring, and analysis for optimal campaign performance.-Overseeing and collaborating with agencies and vendors to curate content for social media and corporate communications.-Analizing symptoms and opportunities to tailor content directed at specific buyer personas, from conceptualization to implementation.
  • Auris Estrategia Y Comunicación
    Manager Executive Account
    Auris Estrategia Y Comunicación Oct 2017 - Nov 2018
    Mexico City
    -Designing social media strategies for both political and commercial accounts, ensuring alignment with institutional communication goals.-Conducting thorough research and analysis to generate content and strategies that resonate with communication objectives.-Analyzing political figures and organizations within social contexts to inform content and strategy development.-Planning and supervising content creation for social media platforms.-Managing end-to-end social media operations: content publication, scheduling, monitoring, and analysis.-Supervising and coordinating a team of graphic designers, ensuring cohesive branding and message delivery.-Producing comprehensive analysis and performance reports for social media platforms.-Fostering client relationships through effective communication, management, and follow-up.
  • Centro De Inteligencia Digital Cidgroup
    Community Manager
    Centro De Inteligencia Digital Cidgroup 2016 - 2017
    Mexico City
    *Monitoring and content development for social media of political accounts.*Analysis of current information and political actors.*Elaboration of response protocol for comments in social media.*Programming and publication of content in social media.*Analysis of Facebook social listening reports.*Coordination with design team to deliver and review graphic materials.
  • Ipolitics
    Analyst & Community Manager
    Ipolitics Apr 2015 - Mar 2016
    México City
    *Content development for social media of political accounts.*Accompanying a candidate in an electoral campaign. *Management of social media of political actors.*Diagnosis of political and commercial social media. *Social media performance reports.
  • Capitalmedia
    Web Editor & Community Manager
    Capitalmedia 2014 - 2015
    Mexico City
    * Editing and publishing of news for Capital México, a media and news channel. * Selection of news of the day for publication in social networks, according to relevance and situation. * Scheduling of posts on Facebook and Twitter. * Preparation of social media performance reports. * Coverage of news events, minute by minute, on social media.

Sara Zapién Skills

Microsoft Office Medios Sociales Microsoft Excel Periodismo

Sara Zapién Education Details

Frequently Asked Questions about Sara Zapién

What company does Sara Zapién work for?

Sara Zapién works for Winclap

What is Sara Zapién's role at the current company?

Sara Zapién's current role is Content Partner Lead.

What is Sara Zapién's email address?

Sara Zapién's email address is sa****@****ail.com

What schools did Sara Zapién attend?

Sara Zapién attended Universidad Nacional Autonoma De Mexico, Unir México, Universidad Del País Vasco/euskal Herriko Unibertsitatea, Unir - La Universidad En Internet, Amvo Academy.

What are some of Sara Zapién's interests?

Sara Zapién has interest in Redes Sociales, Periodismo En Internet, Arte Y Cultura.

What skills is Sara Zapién known for?

Sara Zapién has skills like Microsoft Office, Medios Sociales, Microsoft Excel, Periodismo.

Who are Sara Zapién's colleagues?

Sara Zapién's colleagues are M. Agustina Paseyro, Daniel Alejandro Brander, Agustin Bessone, Fiorella Raimondi, Pablo Somale, Maira Montaño Conde, María De Los Ángeles Cuadro.

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