Nikita Sarbashev Email & Phone Number

Dubai, Ae

Almaty, Kazakhstan

The "inMotion Cognitive City ecosystem," developed by the Billboardvideo group in the Middle East, enhances city aesthetics through a mix of innovative physical and digital infrastructure.The physical infrastructure includes 11-meter high mediaboards, analytical complexes, and equipment designed for hot climates with a 10-year lifespan. The digital infrastructure consists of a 5-component ecosystem with backend and frontend software for traffic management, social communication and enabling impactful advertising campaigns.The social engine plays a crucial role by providing authorities with tools for effective communication with the population, addressing social issues, informing about initiatives, and implementing innovations successfully.The project addresses various urban challenges such as unsafe horizontal VMS and advertising structures, lack of communication, navigation issues, digital design, and automating processes for emergency alerts and information dissemination.The project has shown traction with over 100 mediaboards operating in Kazakhstan since 2015 and managed by Сitix. A pilot project is scheduled for launch in Abu Dhabi in 2024, with negotiations ongoing with investors and authorities from Dubai, Saudi Arabia, Qatar, Bahrain, and Oman.Seeking collaboration with governmental institutions and key players, the project aims to revolutionize the digital outdoor advertising market and reshape the value delivery chain to customers. Join us in creating a transformative visual information tool for cities and shaping a more comfortable urban experience in the Middle East. Open to discussions on investments and revenue sharing.

Almaty, Kazakhstan

SpinetiX is a globally recognized leader in the production of media players and software for digital signage. Swiss quality and reliability are chosen by those who value confidence in a product for content generation. SpinetiX works with any displays, from LED screens to video walls of any size. If you want digital communications to address business challenges and operate automatically, SpinetiX is the solution. Operating in countries of the former USSR and the Middle East, SpinetiX employees organize turnkey digital signage solutions, from equipment to content: corporate information television, urban and on-premises navigation, LED information screens of any size and pitch, outdoor advertising with programmatic advertising, indoor advertising, educational TV, technologies impacting behavior of large population groups, TV substitution, developing custom TV-like information, emotional marketing technologies, and more. We assist users and integrators with a crucial aspect often overlooked in digital signage design: content. At SpinetiX, there is a high level of content automation, allowing us to not only create visually appealing content for presentations and operations but also automate the routine task of updating it. SpinetiX offices are easy to work with for consultants, designers, integrators, and distributors. We provide training, technical support, sales channel protection, assistance with presentations, and find value in any task.

Moscow, Russia

Digital Transformation, Chief Digital Transformation Officer

Crisis Management

Education record