Sarela Bliman-Cohen Email & Phone Number

QNEST - Queers Never Experiencing Shame and Trauma, a 501(c)(3) nonprofit organization, provides long-term housing for homeless LGBTQ+ minors who have been rejected by their families and kicked out of their homes. Having no place to live, they are at a higher risk of becoming homeless, engaging in survival sex, or committing suicide. Homelessness makes them vulnerable to crime and health issues and costs society money. Helping them can make a difference, give them a brighter future, and reward society with responsible citizens.www.qnest.org

Cambridge, Ma, Us

I led a team of product managers and product designers tasked with developing and implementing new Machine Learning (ML) products focused on the global financial market.► My team and I were awarded the S&P Global Innovation excellence award for Document Viewer, an AI-powered document research platform. The product received high accolades from customers. ► I conducted market research and SWOT analysis to verify the company’s new product strategy.► I interviewed employees and analyzed responses to identify pain points and recommend improvements to a complex Order to Cash (OTC) process.

I perform market research; conduct customer interviews, and provide market analysis and segmentation.Expertise: Product/Market Fit, Go-to-Market Strategy, Market Research, Win/Loss Analysis, Voice of The Customer.► Identified, quantified, and prioritized market segments to pursue a new RF drone jamming technology. ► Developed value proposition and ensured product market fit, leading to a company’s first three viable sales.► Evaluated market offerings and created a go-to-market strategy for a SaaS company, resulting in successful launch and 12% spike in market share.► Conducted market research, competitive analysis, and opportunity assessment for a boot-strapped start-up.► Clients include Zixi, Help Around Town, Intralinks, 4D Pipeline, Bedrock Data, Inside Tracker, Notch, and OpenStaff.

Gb

Led and coached a team of product managers tasked with developing AI-based video surveillance cameras.► Achieved 15% QoQ growth by ensuring alignment with company vision and strategy; success resulted in department growth from 13 team members to 17 product managers and 6 technical writers.► Addressed customer needs by establishing processes that resulted in better customer relationships and 99%+ satisfaction rate.► Chaired an executive committee that overhauled product launches, pricing and inventory procedures.

New York, Us

Coached product management and UX teams to implement new Agile processes, including roadmap development, feature prioritization and usability, resulting in shorter software development lifecycle (SDLC) and faster time to market.► Performed primary and secondary competitor research that drove changes in product strategy and customer engagement, contributing to revenue growth.► Created a Voice of the Customer (VoC) program that identified and prioritized market needs, leading to improved customer satisfaction and renewal rates.

Wholly owned product management consulting firm. Clients include: Zixi, Help Around Town - see above.

Waltham, Ma, Us

Managed and mentored a team of product managers, created business plans, defined strategy, product roadmaps, market research, competitive analysis, PRD, product collateral, sales training, pricing, and customer engagements.► Built, led and mentored a team of product managers for a $40M portfolio of software products.► Directed voice-of-customer, product requirements, product launch, and life-cycle management. ► Drove revenue growth by setting product line strategy and aligning portfolio with customers’ needs. ► Increased market share 20% by analyzing, developing and executing marketing strategies.

San Jose, California, Us

Managed a cross-functional team of 30 to develop interactive programming guides, define product strategy, create business plans, product requirements, roadmaps, ROI models, competitive analysis, product collateral, and product launch plans.► Increased revenue 23% by managing and launching multiple embedded software products.► Contributed to revenue growth from key partners year over year by managing and establishing customer relationships. ► Directed multimillion-dollar software development, completed projects on time and budget.

Msee, Engineering

Bsee, Engineering