• Promoted and represented the Food Ingredients brand Vibgyor Culinary Solution throughout Pakistan, within the HoReCa division. • Grown regional reach by finding and developing new distributors across Pakistan.• Responsible for managing the National Sales Plan and operations in all the regions of Pakistan.• Provided comprehensive product training to distributors and sales teams, covering new products, success stories, and value-based selling techniques. • Collaborated with Marketing and R&D teams on New Product Developments (NPDs), including food colors, food flavors, topping sauces, cake gel, cocoa powders, fondants, coffee flavoring syrups, beverage syrups, and more.• Conducted product demonstrations, tastings, and sampling sessions with chefs, internal teams, and end consumers.• Effectively managed distributor and customer relationships, overseeing their operations.• Formulated marketing activities and plans aligned with market needs and trends.• Led product planning and forecasting to ensure stock availability, coordinating closely with production and inventory planning teams.• Monitored, analyzed, and compared sales volumes and revenues to devise effective sales strategies.• Ensured brand visibility and availability in all regions.

• Led the Sales Operations department, overseeing day-to-day activities such as addressing client queries, managing team members to achieve their targets, and team management.• Demonstrated expertise in conducting competitive analysis, market research, forecasting, and budgeting.• Guided and supported the Sales Team in achieving their targets and expanding the client base.• Developed and implemented strategies for team members to streamline their daily tasks.• Managed the ERP system and ensured alignment of all Standard Operating Procedures (SOPs) across various departments with industry best practices.