In this position, I assume responsibility for the day-to-day running of the business. I create the company’s identity in print, at trade shows, online, and in social media. In addition, I spearhead online marketing using Google Adwords, Facebook Ads, and Instagram Ads weekly. I run a booth and table at open houses as well as at small and large bridal shows as well. I furthermore work with other like-minded businesses to create selling power in small groups. I additionally collaborate with brides in wedding planning, album creation, and social media sharing. I speak with thousands of potential clients each year at open houses/ bridal shows. Overall, I have handled 20-30 weddings per year, generating about $70K per year. In addition, I pay three team members (an assistant video professional and two photographers) on a project basis. I have earned excellent reviews on Yelp, Google, and Facebook due to our work. One of my chief accomplishments in this role is that I expanded the business by adding photography to our services. I interviewed and tried out multiple photographers and some assistants to achieve this. The company is now able to charge twice as much by offering two services while raising overhead by only 1/3.

In this role, I develop and implement corporate branding identification for all arms of the corporate business. I also design all marketing materials for web setup and print. In addition, I operate and maintain email marketing campaigns for multiple types of clients using Mailchimp Creation. I implement sales funnels for bridal shows at Cal Expo as well. To do this effectively, I created a marketing dollar roadmap that spread all dollars across various marketing platforms, ranging from TV commercials to billboards, print, questionnaires, and polls. I also determine ROI for shows, and I invest more in certain marketing strategies to steadily grow shows. I furthermore analyze data from previous and current marketing campaigns to improve future results. In addition, I increase the social awareness of shows and target niche markets by running giveaways. I also increase the number of visitors to our site by implementing SEO strategies using ahrefs, link building, and Google products, such as Analytics, Tag Manger, and Ads. I publish thousands of posts every six months on Facebook, Instagram, and Pinterest using Hootsuite, buffer and tailwind as well. In addition, I run giveaways, games, and promotions on Facebook and Instagram.► In this role, I enabled the company’s site to gain 400+ times the viewers of its nonbridal show months (going from 200 local viewers per month to 4K+ per month) with very little money in marketing. I used very specific marketing (geography- and demographic-focused marketing) to attract about a 95% Sacramento audience to the site. ► I also ensured consistent success by effectively managing full-cycle marketing and advertising strategies, including estimating costs, managing resource allocation, and adjusting production schedules.

In this job role, I planned and prepared for all on-location and studio shoots. I also interacted with crew members to oversee technical elements, including, graphics, audio, lighting, and camera movements. I furthermore arranged and conducted interviews with individuals who were knowledgeable about each story’s subject matter. In addition, I reviewed scripts to determine the most appropriate methods for directing both actors and crew members. I organized the material, determined areas of emphasis, and wrote stories according to prescribed editorial styles and format standards as well. In this position, I additionally created shot lists, booked talent and locations, and prepared sets for shooting to provide comprehensive production support. I optimized story visualization for diverse viewers. Overall, I oversaw three employees in this role. I also streamlined costs and avoided waste by observing tight deadlines and strict budgetary controls. A top achievement of mine in this position is that I completed projects with The Travel Channel and The Food Network when they traveled to Northern California. With them, I worked on two feature films, 20 short films, and 30 commercials. In addition, I determined the optimal combination of media outlets for promotional campaigns, and I allocated resources based on data analysis.

Enchanting Bridal Show produces 2 major bridal shows a year in the Sacramento area. Hosting the largest bridal show in Sacramento during the fall at Cal Expo we bring brides and vendors together for a full day of excitement. As Marketing Executive I advertise to the vendors to sign up for the show and then to the brides to attend the show. Utilizing Facebook ads, email campaigns, TV commercials, Digital ads, billboards and a couple different avenues. We're a two person team that is making a huge impact.

• Develop and implement corporate branding identification for each arm of the corporate business• Design all marketing materials for print and web• Setup, run and maintain email marketing campaigns for multiple types of clients using Mailchimp• Creation and implementation of sales funnels• For each Bridal Show at Cal Expo I created a marketing dollar roadmap spreading each dollar across different marketing platforms from Television commercials to Billboards to print• Through questionnaires and polls determine our ROI for the show and invest more in that marketing strategy to steadily grow the show• Analyzed data from previous and current marketing campaigns to improve future results• Ran giveaways and other marketing campaigns to increase social awareness of shows and target niche market• SEO strategies implemented with ahrefs, link building and use of Auditing Software• Use of Google products such as Analytics, Tag Manger, and Ads to increase visitors to site, increasing over 4.000% the week prior to date of show• Monitored trends in social media, industry and competitive landscape to create new material• Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules to ensure success• Used Hootsuite, buffer and tailwind to publish thousands of posts every six months in Facebook, Instagram and Pinterest

Just about everything, scheduling consultations, web design, organizing volunteers, scheduling workshops and more.

In this role, I managed full-cycle marketing and advertising strategies, including estimating costs, managing resource allocation, and adjusting production schedules. I also devised and deployed viral video campaign strategies. I generated leads while managing marketing campaigns and programs as well. I furthermore determined competitor offerings and tactics for persuasion by studying demographic data. Also, I set up and created e-commerce stores with WoocCommerce, Volusion, and BigCommerce. In addition, I scripted, organized, shot, and edited (pre productions, production to post production) four food and product commercials for TV/YouTube. One of my top accomplishments in this role is that I boosted conversion rates by implementing new SEM strategies and using Google Analytics. In fact, I took one client from having zero site visitors to having 40K+ visitors per month. In addition, I optimized profitability, marketing strategy, and communications planning by effectively mentoring and guiding the two-member executive team during business development decision-making.