Following DocLink's acquisition by Beyond Limits in March 2022, my responsibilities expanded to encompass marketing content activities for the entire Beyond Limits organization. As the sole content writer, I lead messaging strategy and content creation for our AI and unstructured data platforms, including the Hybrid AI Platform and DocLink. I am deeply involved in every aspect of branding, messaging, and content development, working closely with leadership, product, and technology teams to… Show more Following DocLink's acquisition by Beyond Limits in March 2022, my responsibilities expanded to encompass marketing content activities for the entire Beyond Limits organization. As the sole content writer, I lead messaging strategy and content creation for our AI and unstructured data platforms, including the Hybrid AI Platform and DocLink. I am deeply involved in every aspect of branding, messaging, and content development, working closely with leadership, product, and technology teams to refresh and maintain the company’s messaging.My role goes beyond content creation; I shape strategies and branding to ensure alignment with company goals. A key aspect of my work involves simplifying complex technical concepts into clear, concise marketing materials that resonate with a diverse range of audiences. I produce copy for various channels, including websites, blogs, emails, videos, press releases, case studies, speaker submissions, articles, award applications, and social media. By becoming an expert in our products and maintaining a consistent brand voice, I have helped drive demand and elevate Beyond Limits' market presence. Show less

In my role with DocLink by Altec, I spearheaded demand generation email campaigns that drove significant sales growth and customer engagement. By identifying prospect pain points and competitive gaps through collaboration with internal and external audiences, I crafted compelling copy that delivered measurable results. Over three years, I successfully executed 12 targeted email campaigns that generated over $1.6 million in sales by upselling DocLink's add-on capabilities, resulting in the… Show more In my role with DocLink by Altec, I spearheaded demand generation email campaigns that drove significant sales growth and customer engagement. By identifying prospect pain points and competitive gaps through collaboration with internal and external audiences, I crafted compelling copy that delivered measurable results. Over three years, I successfully executed 12 targeted email campaigns that generated over $1.6 million in sales by upselling DocLink's add-on capabilities, resulting in the creation of 255+ opportunities with a 43% close rate. Additionally, a targeted prospect email campaign achieved an outstanding 11%+ click-through rate—far surpassing the tech industry benchmark of 2%—and delivered over 1 million emails with a 27% open rate (industry average is 21.33%).My expertise in demand generation extends beyond email campaigns. I produced dynamic content that increased paid customer training class enrollments by 50%. My role also involved simplifying complex technical concepts into clear, concise marketing materials to improve customer comprehension and engagement. I created a wide range of content, including case studies, blogs, sales email templates, data sheets, brochures, and white papers, all designed to convert prospects and retain customers. I continuously optimized content strategies by tracking performance metrics to ensure we stayed ahead in the competitive landscape. Show less

As a freelance marketing and communications professional, I provided strategic corporate communications services to B2B clients across various industries, including storage networking (Cloverleaf Communications), healthcare and welfare benefits consulting (Secova), application development software (Mainsoft), and enterprise application software (MarginPoint, Altec, Epicor, etc.). My services were designed to help clients strengthen their branding, refine messaging, and create impactful content… Show more As a freelance marketing and communications professional, I provided strategic corporate communications services to B2B clients across various industries, including storage networking (Cloverleaf Communications), healthcare and welfare benefits consulting (Secova), application development software (Mainsoft), and enterprise application software (MarginPoint, Altec, Epicor, etc.). My services were designed to help clients strengthen their branding, refine messaging, and create impactful content that resonated with their target audiences.I offered strategic marketing counseling to develop tailored plans that aligned with my clients' business objectives. My content development expertise spanned websites, brochures, data sheets, case studies, news releases, and presentations, ensuring that each piece was crafted to convert prospects and retain customers. I also managed media and analyst relations to elevate brand visibility in the market. Additionally, I supported clients through webinar and tradeshow management, as well as customer reference and speakers' bureau programs, to showcase their expertise and drive demand.Leveraging my background in creating high-impact messaging and simplifying complex technical concepts, I brought a unique approach to each project. Show less

As Director of PR and Communications for Troika Networks, I managed and coordinated all media and analyst activities, elevating the company’s presence in the industry. I directed corporate and product branding initiatives, including the development of new messaging to strengthen our market positioning. Additionally, I oversaw the creation and management of all content for the company’s website, media/analyst materials, and marketing collateral, ensuring consistency and impact across all… Show more As Director of PR and Communications for Troika Networks, I managed and coordinated all media and analyst activities, elevating the company’s presence in the industry. I directed corporate and product branding initiatives, including the development of new messaging to strengthen our market positioning. Additionally, I oversaw the creation and management of all content for the company’s website, media/analyst materials, and marketing collateral, ensuring consistency and impact across all channels. Show less

I began my tenure at Epicor as a PR Manager and was promoted to Director of PR, where I managed a $1+ million annual budget and led a North American team of three. In this role, I oversaw all corporate and product media/analyst relations, hiring and managing our external PR team and working closely with internal product, technology, leadership and investor relations. I coordinated international PR activities with local marketing teams and agencies across Europe, Asia, Australia, and Latin… Show more I began my tenure at Epicor as a PR Manager and was promoted to Director of PR, where I managed a $1+ million annual budget and led a North American team of three. In this role, I oversaw all corporate and product media/analyst relations, hiring and managing our external PR team and working closely with internal product, technology, leadership and investor relations. I coordinated international PR activities with local marketing teams and agencies across Europe, Asia, Australia, and Latin America to ensure a unified global presence. I supervised the development of PR content and collaborated with investor relations to maintain consistent messaging. A key achievement was playing an integral role in the company’s rebranding efforts following a merger, which included a successful company name change from Platinum Software to Epicor. Additionally, I organized Epicor's first formal customer reference program, enhancing our media and analyst engagement strategies. Show less

After successfully leading the formal PR launch of Brocade and its Silkworm storage networking switch in 1997 while with Miller/Shandwick, I was brought on as the PR Manager to establish and manage in-house PR capabilities. Our initial launch played a critical role in positioning Brocade for its highly successful IPO in 1999. In my role, I developed and managed strategic PR programs that positioned Brocade as the leader in the emerging Fibre Channel marketplace. This included proactive media… Show more After successfully leading the formal PR launch of Brocade and its Silkworm storage networking switch in 1997 while with Miller/Shandwick, I was brought on as the PR Manager to establish and manage in-house PR capabilities. Our initial launch played a critical role in positioning Brocade for its highly successful IPO in 1999. In my role, I developed and managed strategic PR programs that positioned Brocade as the leader in the emerging Fibre Channel marketplace. This included proactive media and analyst relations, the creation of bylined articles, and managing a speakers' bureau. I also directed both corporate and product messaging, ensuring consistent brand positioning. Additionally, I provided counsel to executive management on strategic planning and guided the company through various crisis situations. Show less

s a Senior Account Executive at Miller/Shandwick Technologies, I played a pivotal role in launching the start-up company Brocade by introducing its corporate vision and products to key media and industry analysts, setting the foundation for its market success. I managed PR activities for a diverse portfolio of technology clients, including the Fibre Channel Association, Candle Corporation, and Brocade. This involved crafting strategic messaging, securing media coverage, and building… Show more s a Senior Account Executive at Miller/Shandwick Technologies, I played a pivotal role in launching the start-up company Brocade by introducing its corporate vision and products to key media and industry analysts, setting the foundation for its market success. I managed PR activities for a diverse portfolio of technology clients, including the Fibre Channel Association, Candle Corporation, and Brocade. This involved crafting strategic messaging, securing media coverage, and building relationships with industry influencers to elevate each client's market presence and reputation. Show less