- Spearhead end-to-end campaign management, from ideation to execution, across various digital channels such as Google Ads, Facebook, Instagram, and LinkedIn.- Develop and implement tailored strategies for each client to maximize ROI and achieve KPIs.- Utilize analytics and performance data to make informed decisions and continuously optimize campaigns for improved efficiency and effectiveness.- Cultivate strong, collaborative relationships with clients, understanding their unique business goals and aligning marketing strategies accordingly.- Regularly communicate campaign performance, insights, and recommendations to clients through detailed reports and presentations.- Provide actionable insights and recommendations for continuous improvement and increased client satisfaction.

- Develop and execute comprehensive performance marketing strategies to drive online traffic, customer acquisition, and revenue growth.- Develop quarter wise financial plans to achieve sales target.- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, and other relevant channels.- Collaborate with the creative team to develop compelling ad creatives that resonate with the target audience and align with brand guidelines.- Implement A/B testing methodologies to optimise ad copy, visuals, and landing pages for maximum conversion rates.- Utilize data-driven approaches to identify and target key customer segments, maximizing return on ad spend (ROAS)- Collaborate with the e-commerce team to enhance website user experience, focusing on conversion rate optimization (CRO).- Conduct regular market research to identify new channels and stay updated on changes in advertising policies and algorithms.

- Develop and implement effective sales strategies to meet revenue targets and contribute to the company's market leadership.- Stay informed about industry trends, competitor activities, and market dynamics to inform sales strategies.- Lead negotiation processes, ensuring favourable terms for both the client and the company.- Work closely with cross-functional teams to ensure seamless delivery and customer satisfaction.- Provide regular and accurate sales forecasts, reports, and updates to the management team.