• Drafting the 2024 business strategy by collaborating with leaders of all business functions.• Designed and implemented shopping app product strategy; assessed competitor offerings and customer needs; increased monthlyonline revenue by 23%• Benchmarked industry players to strategize UI/UX for user journey in app, resulting in an 18% reduction in the churn rate• Revamped the membership and subscription program to include reward point system, boosting membership by 10% and subscription order by 7%

- Responsible for designing the monetization strategy of the company- Handled a cross-functional team to launch MVP & GTM strategy pilot for a product- Product issues resolution to enhance customer experience that has helped in the 62% subscription renewal conversion, translation to $1M in revenue

Responsible for leading and executing projects, client relationship management, business development. Supported clients in Brand Strategy, Growth Strategy, Product Launch Strategy, Competition Benchmarking, CE enhancement, Process Design & Improvement, Consumer Research, Marketing, SalesKey Achievements:•Youngest and most junior employee to serve as an Engagement Manager; instrumental in winning 5 recurring projects worth ~$1.2M from one of the key clients•Led 9 project proposals and pitched to potential clients; contributed to proposal making for 8 others as a member; achieved 80% conversion rate•Spearheaded 9 projects worth ~US$1.8 mn and executed 12 others worth ~US$3.2 mn as a team member•Led NRI’s branding initiative collaborating with team members in Japan, Indonesia, Thailand, Singapore and Philippines

Worked with founders and senior team on cross-functional projects to drive core strategic initiatives

Executed Liter of Light (LOL) Campaign in collaboration with My Shelter Foundation providing cost-effective lighting solution impacted the lives of over 600 people