Sarika Mene Email & Phone Number

Sarika brings with her 18-plus years of experience in Brand Launches and brand building, Media, and Overall Fashion Marketing.A complete team player, with leadership qualities.Comfortable with General Management responsibilities 1. Developing and executing influencer marketing strategies and creative campaigns2. Identify and build relationships with prominent influencers and thought leaders3. Developing content ideas for campaignsInfluencer Marketing4. Research relevant industry experts, competitors, target audience, and users5. Brainstorm new, creative approaches to influencer campaigns6. Identify special dates and events to create campaign-led influencer content for all brands7. Creating and coordinating digital marketing strategies that work across different channels8. Identify different platforms and influencers/content creators for the brands9. Use social listening tools to identify and build an understanding of our clients/prospects' targetaudiences and trends10. Setting clear objectives: Agreeing on objectives for campaigns considering traffic, brand awareness,customer retention, online reputation, leads, or sales as a starting point11. Affiliate marketing strategy, curation, execution, and resultsCommunity Collaboration & Tie ? up12. Research & identification Basis client brief13. Outreach and executionSocial Media14. Social strategy: Work alongside the client to define and manage the Social strategy. This may also include working alongside the Paid Media team when amplifying social campaigns.Miscellaneous15. Campaign Analysis: Analyse the end of campaign performance, coming back to the campaignobjectives and business goals, and identifying successes and areas for improvement16. Working with clients to define the right approach to meet the set objectives. Identify and liaise withrelevant influencers, negotiating fair rates for content, and ensuring the relevant agreements are in place17. New Business: Building responses to prospects, briefs, identifying areas for improvement and ideas for new activity, and being able to present these in a compelling way to senior stakeholders18. Presentation and people skills: Strong presentation and speaking skills; ability to build and maintain relationships easily; ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships; organized working on multiple projects at once with high attention to detail; a proactive, can-do attitude

Listed skills include Brand Management, Retail, Market Planning, Apparel, and 26 others.