Manages all Victoria’s Secret International brand visual merchandising, including creative and visual beauty merchandising for Local Market and Travel Retail channels. Partners with Creative Services to develop marketing and visual elements to enhance floorsets. Manages and develops 6 team members and merchandise for stores in 88 countries. Manages brand, creative, and visual for International Beauty and Lingerie division, including establishing vision, product development, and execution of final merchandising. Includes campaigns that are unique to specific global regions to foster stronger sales.

Responsible for managing panty business, including all category creative design, assorting, and visual merchandising. Developed marketing and visual elements for floorsets with Creative Services. Responsible for market research and patterning to develop new creative strategies. Traveled with executives to validate brand usage. Managed and developed team creatively through each floorset and onto next steps in their career path. Worked with New York design office to forecast future assortments, resulting in a stronger strategic plan for establishing product lines. Participated in Buy Review to align with design and merchant partners on the purchasing of future product assortments.

Oversaw all domestic and international creative merchandising for the Girls’ brand. Managed a team of 3 assistant brand coordinators and 1 hourly associate. Responsible for all communication, documents, and marketing to the entire Abercrombie Kids fleet. Led all leadership walkthroughs.Worked with the head merchant, head of planning, and GM to strategize each update/floorset in order to make market adjustments and increase sales.

Performed market research while on location to build trend reports. Worked with cross-functional inventory counterparts, merchants, and floorset planners.Traveled to flagship locations to make on-sight changes based on brand, visual concepts, and critical business needs, positively affecting the balance of chain or flagship fleet.

Merchandised Milan prototype campus store. Worked with department directors on placements before presenting to C-suite. Assisted in CEO walkthroughs of floorset/updates.Oversaw all brand management at store level, including marketing and visual merchandising. Coordinated and translated all merchandising and communications for some international stores.

Managed company’s top 2 domestic Women’s and Girls’ tiers. Responsible for mapping presentations/statements in each tier at specific store level. Worked with category allocators on presenting merchandise based on inventory levels. Strategized floorsets in pre-coordination to impact future product assortments for Christmas 2012-Back to School 2014.

Managed focal location often visited by home office. Led and developed a staff of over 150 associates, 4 assistant managers, 1 lead stock, and 1 overnight manager. Oversaw systems management. Trained and developed three successful Managers in Training and one Lead Stock from the start of their careers.