Managing communication efforts for British Council India, Airtel Digital (Wynk Music & Xstream), National Geographic, Disney Kids and adidas IndiaKey responsibilities include:1. Develop stakeholder centric corporate and brand communications including executive/leadership & change communications across B2B and B2C channels 2. Lead integrated communication plans encompassing PR, Digital and Internal Communication to elevate brand positioning 3. Work on multiyear communications strategy and regional communication plans4. Manage crises (offline or social media) and identify potential issues to safeguard brands from reputational challenges5. Drive company milestones and manage content writing for businesses and business leaders6. Conceptualize and implement various media, digital and influencer engagement programs7. Manage the account management team and provide direction based on communication objectives8. Create and secure new business opportunities to ensure the agency’s growth

Primarily worked for Retail, Lifestyle brands where I, along with my team handled their key campaigns. In a nutshell my responsibilities included –• Getting involved in the campaign right from the beginning & recommending the various strategies of phasing it out by working very closely with the Digital & Advertising agencies to give the campaign a holistic execution.• Strategizing and implementing the communication plan in conjunction with the client’s business objective• Regular liaison with media personnel & agency representatives for promotional activities and handling of crisis situations • Brand image building by ensuring positive media reporting• Generating creative new ideas for new business development pitches• Developing & implementing of strategies for effective brand communication

Has helped design practices (Architecture/Interior Design) to garner worldwide media attention for key projects, new business acquisition, win awards and improve internal practices for sustained development.- Curating Content:Design of Press Releases, Books, Websites, Newsletters, Award Entries, Collateral for Social Media and other Branding and Marketing Campaigns.- Media Outreach and Public Relations:Identification of Target Audience and relevant Media/Trade Organizations and Journalists;Establishment and Maintenance of Public Relations;Development and Execution of Strategic Communication Strategies to ensure consistent media coverage (Print and Digital Publications and Speaker Placements at Events.)- Social Media Management: Planning and ExecutionCreation of monthly plans, and Management of different Social Media Platforms.

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