Activation Manager
Current- Activating and reporting on programmatic campaigns across varying channels (Display, Video, Audio, Mobile), tracking performance for timely optimization to achieve KPIs. - Creating ad trafficking sheets to generate Tags for the Ad Ops team and troubleshooting pacing and performance issues from campaign start to finish. - Leading and supporting campaigns for CPG, F&B, Financial Institutions, and Entertainment industry clientele.Connected TV and Linear TV:- Supervised… Show more - Activating and reporting on programmatic campaigns across varying channels (Display, Video, Audio, Mobile), tracking performance for timely optimization to achieve KPIs. - Creating ad trafficking sheets to generate Tags for the Ad Ops team and troubleshooting pacing and performance issues from campaign start to finish. - Leading and supporting campaigns for CPG, F&B, Financial Institutions, and Entertainment industry clientele.Connected TV and Linear TV:- Supervised responsibilities of team members, assisting in improving deliverables to foster growth.- Created Pre/Post-campaign reports for campaign analysis, evaluating KPI and ROI. Show less