Sarinya Ball Email & Phone Number

Lawrenceville, Georgia, United States

- Visionary: Responsible for creative and innovative content development across multiple communication channels.- Social Guru: Responsible for managing and maintaining the credit union's digital platforms including social media and blogs.- Brand Advocate: Responsible for public and media relations for the credit union and its charitable foundation. - Strategist: Assists with strategic development and execution of marketing and promotional campaigns (including marketing automation) to include monitoring, measurement and reporting.

• Responsible for developing and executing strategies and tactics for promoting existing and new loan and deposit products.• Serves as liaison with Lending, Operations and Retail to stay abreast of advancement and opportunities for existing and new products/services to develop strategies and communication plans.• Serves as project manager for Marketing campaigns through all executions and communications to internal and external stakeholders.• Conducts product/service research and analysis to understand marketplace and competitive landscape.• Manages the intake of new product/service projects from internal business owners/department and develops timelines and approach. • Assists in cross promotion of products and services through on-boarding new members and targeting existing membership.

• Assists the marketing department in organizational needs for strategic growth and development• Serves as the marketing department liaison• Assists with event planning for member retention, growth and appreciation• Provides superior support and service to internal and external patrons• Tracks and orders department supply inventory• Monitors, tracks invoices and maintains budget tracker• Contributes creative ideas for marketing campaigns, promotions and initiatives• Assists with creative and development of organizational projects• Oversees monthly phone recording scripts• Provides weekly competitive analysis report for senior executives• Serves as the secondary lead for digital advertising and website revisions• Orders and tracks supply inventory for in branch merchandising• Serves as secondary lead for vendor and print management• Assists AVP & VP with market research• Responsible for bi-monthly balancing of MCIF system

• Received and process all incoming and outgoing VISA chargebacks within established timeframe• Contacts members regarding any suspicious activity and taking appropriate action to resolve fraudulent matters • Reviewed daily FIS and Fiserv reports for possible fraudulent transactions• Created monthly reports of all Visa debit/credit, ATM, ACH and check fraud for management• Reviewed and monitored travel notices on a daily basis• Worked daily Yellow Hammer cases eradicate potential fraud• Maintained records dealing with investigations and chargebacks investigations• Ensured the daily visa debit and credit card transmissions balance to the daily debit and credit clearing general ledger• Investigate and interviewed victims of various fraud types• Completed monthly write up of fraudulent items and trends

• Responsible for the opening and closing of the branch, acts as acting supervisor in the absence of Assistant and Branch Managers• Monitor teller compliance with Northeast Credit Union operating procedures and policies, informs Assistant Branch Manager of any discrepancies • Performs routine teller line transactions for members accurately and efficiently• Authorizes and approves teller transactions of a non-routine nature within policy parameters, performs overrides for tellers as required, assists tellers with any unresolved balancing problems, responsible for monthly and quarterly branch audits• Provides on the job training and coaches tellers on recognizing opportunities for referrals • Performs routine member services functions such as opening accounts, utilizes lending software to submit loan applications, communicates lending decision with members, finalizing and conducts loan closings• Actively develops and retains member accounts by determining the nature and extent of each member's financial needs, and making members aware of services that fill those needs• Actively promotes loan products to members directly or through referrals, up-sells from point of contact or from referrals• Adheres to and upholds Northeast Credit Union’s Service Standards, responsible to perform work safely, to use any required safety or health aids, to observe all safety regulations and requirements, to maintain a safe work area, and to drive safely and use seat belts if traveling on company business

• Performs routine teller line transactions for members• Assists employees in member service by preparing and closing loans, opening new accounts• Assists to ensure daily vault and teller line security and control and branch balancing according to established procedures• Adheres to and upholds Northeast Credit Union’s Service Standards • Provides on the job training or serve as a resource to new hires and less experienced staff on the teller line • Authorizes and approves teller transactions of a non-routine nature, within established parameters. Performs overrides for other tellers as required• Exercises skill and judgment in handling member problems or complaints and assist tellers in this regard when the teller supervisor is not available• Assists tellers with any unresolved balancing problems and coaches tellers on recognizing opportunities for loan, checking and Investment Insurance referrals as well as maintains a minimum number of referrals required in the teller standards

• Provides administrative support to Director of Marketing to include project management, assist with the development implementation of the organization’s strategic plan.• Coordinates and manages multiple priorities and projects; tracked, manages promotional and event budgets.• Point of contact for monthly donation requests, maintained department expenses (including promotional budgets).• Responsible for updating website, internal TV screens and digital signs.• Responsible for direct marketing to Select Employee Groups.• Coordinates and oversee several community events.• Provides positive communication with internal and external members while adhering to the organization’s quality service standards

• Provided and explained service to credit union members professionally and efficiently • Performed transactions, including deposits, withdrawals, loan payments, transfers, check cashing and cash advances. • Followed direction as outlined in credit union procedures; balanced cash within credit union guidelines and problem solved to locate and resolve errors• Accurately entered members’ transactions into computer and issues computer generated receipts• Received cash and checks for deposit and loan payments, verifies amount, and examines check for endorsements• Disbursed cash after verification of identity and member account balances• Sold / redeemed US Savings Bonds, sold money orders and bank checks, and processed VISA cash advances

Bachelor’S Degree, Business Management

Dean's list 2011, 2013 Minor in Finance

Associate’S Degree, Business Management

Deans List 2009, 2010