MAR 745 Strategic Brand Management

Develop and manage marketing and recruitment strategies for enrollment management at the School of Information Studies. Expertise in strategic alliances, brand development, integrated marketing strategy, digital marketing, SEO, PPC advertising, email marketing, website redesign, collateral development, marketing research, content strategy, public relations.

Develop and manage marketing and recruitment strategies for Syracuse University's Global Enterprise Technology (GET) program, a collaboration between SU and JPMorgan Chase. Programs include AsiaTech, EuroTech, GET Minor and the GET Immersion Experience internships. Also develop and manage undergraduate marketing and recruitment strategies for Systems and Information Science, a shared program of SU's College of Engineering and Computer Science and School of Information Studies.

Strategic management including business plan, fiscal oversight, integrated marketing management (brand development, website traffic, marketing research, internal and external communications). Responsible for leading the redesign of SUPA.SYR.EDU, a 2011 MarCom Award winner in the category of Educational Institution Websites.

Development and oversight of marketing and fiscal operations for Project Advance. During my time with Undergraduate Studies I assisted with the development and implementation of division-wide communications, policies, programs and events; produced the video "Toward More Effective Advising," and provided communications and public relations support to the Friends of HSLAPS, an SU Alumni group mentoring first-generation college bound students at the High School for Leadership and Public Service in New York City.

Develop and execute communications, speech writing, PR events, administrative responsibilities: budget and project management, policy development for division.