• Builds and grows channel partnerships to resell monday.com work OS in N. America• Creates GTM strategies to drive partner success• Collaborates with channel partners on co-marketing activities• Co-sells with the direct sales organization

• Managed +20 of partners within the logistics ecosystem (ERPs, WMSs, OMSs). Partners include Manhattan Associates, Aptean, enVista, Generix Group, IBM Sterling, and Microsoft ISVs• Launched and managed GSI partnerships, including KPMG, Cognizant, and Publicis Sapient• Facilitated partner marketing activities (webinars, case studies, collateral, events)

• Built partnerships with ecommerce SIs partners, primarily within the Magento network • Supported both platform and developer account managers in client onboarding • Worked closely with product, sales, and global marketing teams to deliver on goals and corporate strategy

• Distilled qualitative and quantitative data to develop consumer and country insights trends. Leverages transactional data and secondary research to support Client Management and Sales, as well as create branded content• Led the development of a proprietary index for cross-border ecommerce potential based on a basket of economic, technological and lifestyle indicators. Collaborated with content director, business analytics team and design team to develop 7 country reports and a Top-30 Market report. Reports have resulted in significant media coverage, thus enhancing corporate brand awareness• Provided retail clients with best practices in global ecommerce through presentations, white papers and webinars. Monitors customer pain points and provides relevant solutions• Created internal quarterly customer analyses to enhance understanding of customer body, monitoring purchasing patterns, customer types and loyalty

• As a consultant, built strategic prioritization model for market entry and business proposition viability for a global food JV in the health and wellness industry (fresh dips & spreads). • Joined company full time; Led professional team (internal + agency) to create new global brand and worked with international teams on crafting tailored launch and rollout plans. • Developed strategic vision for branding and innovation work – including brand positioning, mission, product mix, and naming. The new brand created, Obela, was launched May 2011 in Mexico followed by Australia. • Created research framework to be implemented in new markets in order to glean insights efficiently and utilize findings in launch and communications. Reduced research cost 10-15%.• Liaised between all parties- Frito Lay, PepsiCo, local teams around the globe, Strauss, and agency to create smooth communications and deliver powerful insights to management and board.

• Curated, marketed, and managed a contemporary art gallery. Produced opening night for 300 people. Items sold range from $1,000-10,000. Place emerging artists in private and corporate collections. Partnered with cultural institutions to showcase exhibitions.

Specialized in operational marketing, process alignment, branding, and business strategy for the luxury goods industry.

• Led consulting projects at LVMH Perfumes & Cosmetics (Dior, Guerlain, Givenchy). • Reported to SVP Marketing and managed direct mail programming and sweepstakes to strengthen brand loyalty and ambassadorship of perfume bar employees at 150 stores. • Crafted innovative strategic alliances and partnerships with relevant lifestyle brands. • Led an extensive workflow process initiative, focusing on inter-brand alignment and cross-functional efficiencies. Made recommendations to senior management utilizing mapping and strategic analysis. Provided management with weekly status reports. • Analyzed inventory turn to make recommendations for supply chain efficiency improvement.• Directed a mapping project to help senior management of Fresh cosmetics navigate through a change management process. Reported to the CEO and CFO and presented organizational, process-driven recommendations.

Worked on several research projects (research productivity, corporate governance) at the Mitsui Financial Life Center with Prof. E. Han Kim and Finance PhD students.

• Analyzed European home theater market; evaluated future market trends for product lineup, pricing, and brand identity, to develop recommendations for company's president; company modifying web communications and models' name accordingly.• Led a 5-member global team in Hungarian subsidiary; developed a strategic plan for launching new LCD monitors; recommended to use launching event as a platform for enhancing distributors' relations.

C.I. is one of Israel's largest market research and costumer surveys companies• Led study at Renault-Nissan; constructed surveys and carried out 50 in-depth interviews with key stakeholders to assess BUs performance and efficiency ; made reorg recommendations to cut costs by 15%.• Conducted 60 in-depth interviews with current and lost customers for Iveco (Italian truck mfg) to identify factors affecting truck purchase & customer satisfaction; built strategy that resulted in increased market share by 10% and revamped communications and messaging. • Moderated focus groups for a leading healthcare firm; increased members' satisfaction with monthly newsletter by 50% by utilizing consumers’ insights.

The Michael Method is a unique, holistic program to develop and realize an individual's emotional, intellectual and behavioral potential. Most people use only 5-7% of their innate potential.• Taught leadership development course to over 300 high school students. Students' English scores rose by 51.5%, math by 95.5%, memory skills by 91.4%, and general knowledge by 128%.• Utilized presentation skills and charisma, love for education and appreciation of knowledge, to strengthen high schoolers' belief in their abilities. Students enjoyed higher self esteem and confidence.

• Developed content and conducted 200 workshops for over 1,500 soldiers and students.