Saritha Prasad Email & Phone Number

Jubilee Enclave Madhapur Hyderabad

Driving business growth through strategic marketing leadership- Develop and execute comprehensive marketing strategies to boost brand awareness, generate leads, and increase sales- Lead and manage high-performing marketing teams, budgets, and cross-functional collaborations (Sales, Development, Design)- Leverage traditional and digital channels to promote.

Techno Houz, Hitex Road, Shilpa Hills, Kothaguda, Ranga Reddy (D), Telangana 500084

• Developed and executed targeted marketing campaigns to drive brand awareness and product sales through various retail channels (dealers, paint stores, etc.).
• Collaborated with the sales team to create and implement retail marketing strategies, promotions, and in-store activations to increase consumer engagement and drive footfall.
• Analyzed retail sales data and consumer insights to optimize marketing efforts and identify opportunities for growth in specific retail segments or locations.
• Managed relationships with key retail partners, ensuring consistent brand representation and effective execution of marketing initiatives across their networks.
• Oversaw the development and distribution of retail-specific marketing collateral, including point-of-sale materials, brochures, and merchandising displays.
• Conducted training sessions for retail sales teams to educate them on product features, brand messaging, and effective selling techniques.

• Strategic Planning: Develop effective marketing communication strategies aligned with business objectives to achieve measurable results.
• Brand Management: Develop and manage brand guidelines, including visual identity, brand messaging, and brand voice. Ensure consistency across all marketing and communication materials.
• Market Research: Market research to understand customer preferences and market trends. Use this information to develop targeted marketing and communication campaigns.
• Advertising: Creating and executing advertising campaigns, including both above-the-line (ATL) and below-the-line (BTL) activities, such as TV commercials, print ads, direct mail, social media, and email marketing
• Event Management: Plan and execute events, including project launches, CP meets, and customer events.
• Digital Marketing: Plan and manage digital activities on social media platforms. Execute paid campaigns to generate leads.