Avik Sarkar work email
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✪ An Enterprising, Visionary Marketing Leader and Business Transformation Architect with ~15 years of multifaceted experience across domains, verticals, and geographies. Having an entrepreneurial spirit, and excellent business acumen to drive impactful business results. ✪ Strategic thinker possessing a track record of spearheading cross-cultural and cross-functional teams across geographies to drive top and bottom-line and accelerate growth in multi-billion-dollar companies. Recipient of several prestigious awards and recognitions.✪ Resourceful in managing P&L, developing vision, transforming the organization, creating strategic business plans and executing them with excellence. Possesses unique experience of managing “complexity”, “scale” and driving “transformation”. ✪ Demonstrated excellence in building businesses from scratch and turning around a USD 100 Mn business from a loss-making unit to a profitable one and administered multi-category and multi-brand businesses across South Asia, Middle East, Turkey, and South Africa. ✪ People Manager, Mentor & Coach: I have mastered the art of leading from the front, carrying people with me and creating open working environment for teams thereby motivating them for high performance consistently. My risk-taking appetite helps me thrive in a fast-paced growth environment. ✪ Relationship Builder - Stakeholder Relations: Adept at fostering stellar business relationships to provide compelling value to the stakeholders. My leadership style encourages a win-win environment, in which the customers, the stakeholders, and the team are all winners.✌ Strong Suits:✔️ Business Strategy Formulation & Implementation ✔️ Sales & Marketing Management ✔️ Revenue Growth Management ✔️ New Business Development ✔️ Product Development✔️ Transformational Leadership✔️ Integrated Marketing✔️ Growth Mindset ✔️ Entrepreneurship ✔️ Building Brand Awareness ✔️ Brand Management✔️ Digital Marketing✔️ Marketing Communication✔️ Market Segmentation✔️ Marketing Research & Competition Analysis✔️ Trade Marketing ✔️ Consumer Behaviour & Customer Insights ✔️ E-Commerce ✔️ Stakeholder Management ✔️ People Management ✔️ Team Building ✔️ Training & Development✔️ Strong Ethics & Integrity ✔️ Leading Courageously ✔️ Decision Making & Speed of Action ✔️ Visionary & Strategic Thinker✔️ Energizing, Fostering Connection & Belonging ✔️ Critical Thinker, Resilient, Optimistic✔️ Open & Clear Communication
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Market DirectorMarsIndia -
Business DirectorMars Feb 2024 - PresentGurugram, Haryana, IndiaManaging a business of $35Mn across 11 Markets (Cambodia, Laos, Brunei, Sri Lanka, Bangladesh, Maldives, Nepal, Pakistan, Bhutan) with P&L responsibility with a cross functional team (Marketing, Sales, Finance & Supply Chain).
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Regional Marketing Lead - Middle East, Turkey, AfricaKellogg Company Jul 2023 - Dec 2023Dubai, United Arab Emirates -
Marketing Director - South AfricaKellogg Company Jul 2020 - Jun 2023Johannesburg, Gauteng, South Africa❇ Discovered the key triggers and barriers in the largest portfolio in South Africa (All Bran) when brand was declining ❇ Formulated and implemented core business strategy to drive relevance, RGM and taste credentials ❇ Forged strategic partnerships with Milk to drive the value proposition and relevance across the value consumers ❇ Conceptualized and implemented a Digital led model to drive better ROIs across the portfolio ❇ Steered superior purchase funnel to facilitate continuous penetration growth across the portfolio❇ Developed the Destination Portfolio for 2026 by performing thorough trend analysis, conducting consumer segmentation and customer typologies, and analysing whitespace opportunities.❇ Successfully launched the Granola Line Extensions to deliver an incremental Net Revenue in a span of 1 year❇ Turned-around the growth of All Bran through in-depth analysis on lapsed consumers while identifying triggers and barriers❇ Launched a Benefit + Taste range by performing comprehensive research and analysis❇ Created a portfolio across affordability pyramid via consumer need states & offerings and boosted gross margins❇ Directing a team across Brand, Insights, E-Commerce & Innovation while reporting to the CEO Kellogg South Africa❇ Cultivating a cohesive working environment with the Creative Agency, Digital Team, and the Research Team♕ Awards & Notable Accomplishments✌ Enabled Granola to win accolades in New Gen Marketing Awards and was the finalist in the inaugural Effie’s in 2021✌ Facilitated Digital-led Granola Brand to become the fastest growing FMCG Food brand in South Africa in 2021✌ Attained Coco Pops & Granola CAGR growth of the overall Kids & Granola/ Muesli Category in South Africa
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Sr Brand Manager - Middle East, North Africa, Turkey - PringlesKellogg Company Oct 2019 - Jun 2020Dubai, United Arab Emirates❇ Bolstered NSV and profitability for Pringles across the MENAT region❇ Developed & implemented the E-commerce business model for GCC to make it the big winning vertical for the future❇ Steered commercial innovation across the passion points like sports, music, and gaming to win during “WE” occasions❇ Successfully conceptualised and implemented the Xbox & Pringles Gaming Campaign across MENAT through In-Store salience and top of mind awareness to drive share gain and overall potato chips category growth❇ Nurtured a winning Coco Cola & Pringles partnership by creating relevance across in-home occasions for consumption growth
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Commercial Manager – Emerging Markets (South Asia)Kellogg Company Sep 2015 - Sep 2019Mumbai, Maharashtra, India❇ Directed a team to drive the top-line growth by driving innovation & building brand with P&L accountability❇ Established the Emerging Market vertical to enable accelerated business growth of South Asia Kellogg❇ Tripled the business in 3 years with consistent market share gain with leadership position in Sri Lanka & Nepal❇ Accelerated market share growth in Pakistan in 3 years and overtaking Nestle❇ Developed a winning business model through Ambush Marketing during FIFA 2018 World Cup, ICC Cricket in 2019 World Cup♕ Accomplishments:✌ Honoured with the Best Local Campaign Award in APAC in 2019✌ Conferred with ACEF Silver Award for Pringles Campaign and won award for 'GROWTH' in South Asia in 2019✌ Received Muse Advertising Award and got nominated for Lisbon Awards in 2019✌ Won Quarter Award for the Best Performing Business for Pringles across AMEA in 2019✌ Bolstered CAGR with top-line growth in 2019
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Assistant Brand Manager - Personal WashItc Limited Feb 2012 - Sep 2015Kolkata❇ Facilitated growth & became the Biggest Soap Brand (Vivel) in East India through impactful strategies & innovation❇ Conducted in-depth study on Need States for benefit segmentation which helped in creating the destination portfolio strategy❇ Orchestrated marketing initiatives identified weak & strong markets for Vivel and executed short/long term marketing plans through various micro marketing campaigns ♕ Notable Accomplishment:✌ Enabled Vivel Brand to receive the Merit Prize in the Annual POPAI Awards 2014 through clutter breaking and impactful In-Store campaigns driving salience and relevance -
Assistant Brand Manager - Hair CareEmami Ltd Sep 2010 - Jan 2012Kolkata Area, India❇ Formulated and executed a micro marketing strategy to drive awareness and trials in the core markets❇ Developed and implemented short- & long-term business plans for Navratna extension product❇ Attained growth and market share over the last year with brand turnover of 2X revenue within 1 year -
Brand ExecutiveParle Agro Pvt Ltd Apr 2009 - Sep 2010Mumbai, Maharashtra, IndiaPart of the Frooti Brand team
Avik Sarkar Skills
Avik Sarkar Education Details
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Economics -
Loyola SchoolScience -
Loyola SchoolScience With Computers
Frequently Asked Questions about Avik Sarkar
What company does Avik Sarkar work for?
Avik Sarkar works for Mars
What is Avik Sarkar's role at the current company?
Avik Sarkar's current role is Market Director.
What is Avik Sarkar's email address?
Avik Sarkar's email address is av****@****ail.com
What schools did Avik Sarkar attend?
Avik Sarkar attended Institute Of Management Technology, Ghaziabad, Delhi University, Loyola School, Loyola School.
What are some of Avik Sarkar's interests?
Avik Sarkar has interest in Social Services, Football, Online Games, Economic Empowerment, Music.
What skills is Avik Sarkar known for?
Avik Sarkar has skills like Product Development, Marketing Communications, Brand Development, Building Brand Awareness, Competitive Analysis, Customer Insight, Market Analysis, Integrated Marketing, Brand Management, Strategy, Leadership, Marketing.
Who are Avik Sarkar's colleagues?
Avik Sarkar's colleagues are Ryan Brocklehurst, Emily Radlowski, Phd, Rdn, Ldn, Tamiya Cooper, Crystal Leung, Keng Kun Tan, Amy Glomski, Ana Dikovic.
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Avik Sarkar
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Avik Sarkar
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Avik Sarkar
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2gmail.com, aegisglobal.com1 (631) 2XXXXXXX
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Avik Sarkar
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