Sarla Holmes Email & Phone Number

Geelong, VIC, AU

Remote

• InvoCare is the Southern Hemisphere's leading provider of funeral services located across Australia, New Zealand and Singapore. This role provides leadership on content marketing, PR and internal communications for the.
• Managed and enhanced PR Agency relationship, reporting and results – with estimated audience (millions) and value of media (hundreds of thousands per month) exposures increasing substantially.
• High-profile funerals – developed process, guidelines and communications plans to minimise reputational risk and enhance stakeholder experience. Internal Comms – provided best practice leadership and development of:
• Internal communications processes, written style guide and content strategy.
• Change communications, internal campaigns, editing and content development.
• CEO and ELT communications across multiple channels and audiences.

Sydney, New South Wales, Australia

• JewishCare NSW and Burger Centre NSW are major NFP service providers of aged care, disability (including NDIS), mental health and family services. As part of the executive team, the Head of Marketing & PR role leads a.
• Strategic communications – successful development and implementation across a variety of strategic projects and CEO requirements, including COVID-19 crisis communications and Whistleblower policy development and.
• Strategy development – extensive stakeholder engagement, desktop research, an internal audit of existing products, pricing, placement and promotion, product refinement and key messaging.
• Digital marketing audit and alignment – established best practice, reduced risk and significantly increased social media engagement across key channels. Key programs included WordPress, MailChimp, CoSchedule and all.
• Brand development – involving brand architecture, alignment and strategy.

Sydney, New South Wales, Australia

• Avant is Australia's largest medical defence organisation, providing professional indemnity insurance to doctors. Responsible for driving acquisition, retention and engagement with the young doctor segment, the key.
• Achieving the strongest sales results in over four years for acquisition and conversion of junior doctors despite significant internal and external challenges underpinned by the COVID disruption.
• Development and execution of integrated content marketing - including interviews with Australia's Chief Medical Officer and various Australian's of the Year.
• Budget and stakeholder management.

Redfern

• Global NFP Christian relief agency, working in the aged care department. Managed a multidisciplinary marketing communications team for home, respite and residential care and retirement living across 29 facilities.
• Developed marketing communications strategy (inclusive of digital), crisis communication plan, LAM capability and sales growth through the introduction of SMM and strategic expo participation.
• Delivered a national advertising audit and strategy development, optimising budget and impact.
• Project marketing for new builds, future builds and major renovations.
• Produced a 12-month documentary, requiring creative, film and public relations agency management, supporting social media, stakeholder engagement and extensive video editing.
• Project managed annual $100k fundraising event, including development of a risk assessment, communications plan and sponsorship proposal. Was also responsible for corporate communications, design, brand, public.

Redfern, New South Wales, Australia

• Global NFP Christian relief agency, working in the aged care function and seconded to the Care Services team.This role encompassed:
• Developing sector-leading care frameworks in dementia, palliative, mental health and spiritual wellbeing to drive internal and external culture change and achieve organisational goals. This involved extensive global.
• Government submission creation to influence national policy and best practices.
• Business representation as a keynote speaker and industry/ government body
• A marketing communications audit for an international business acquisition and subsequent global re-brand and strategy development. The review encompassed extensive copywriting and stakeholder engagement to support.

Geelong Market Square

• The world’s largest privately-owned commercial property management provider. Role included a direct report.
• National award winner of the Australian Marketing Institute Marketing Excellence and multiple finalist.
• Developed and successfully executed a five-year marketing communications strategy inclusive of a re-brand, market expansion, digital development and LAM.
• Managed expenditure and income budgets and agencies, optimising expenditure and client value.
• Introduced and event managed the nationally awarded Antarctic AR campaign, X Factor/Australian Idol concerts, Miss Universe and Miss World talent search and 30th birthday celebrations.

Geelong, Australia

One of Victoria’s largest technical and further education institutes, this role included development and delivery of teaching and assessment material.

Geelong, Australia

The Country Fire Authority (CFA) is a volunteer and community fire and emergency services organisation for regional Victoria. Key responsibilities for this contract position included project coordination, communication development and issues and risk register maintenance for the successful merger of South West and Barwon Corrangamite regions.

Geelong, Australia

• One of Victoria’s largest technical and further education institutes, this role was responsible for building industry relationships and achieving sales for the School of Business and Management.
• Achieved $2 million annual budgets through business-to-business sales.
• Developed contracts, tenders and proposals.
• Managed small to large multi-sector clients, sales and marketing for 29 courses.
• Developed strategic communications strategy.

32 RCU

Conducted training, risk management, report and brief writing and media and community liaison.

Melbourne University Regiment

Completed defence leadership training.

Geelong, Australia

A fabulous generalist contract role while I was completing my undergraduate degrees where I learned just as much as I did in the six years of study I had undertaken. This role encompassed all faculty marketing including brand positioning, copywriting, promotion, market research, presenting, website management (html!) and international and domestic events.

Master Of Business Administration (Mba), Specialising In Leadership And International Business, High Distinction Average (83%)

Activities and Societies: International study tours to the USA (Boston, New York City and Atlanta) and India (Dehli and Hyderbad)..

Diploma Of Public Safety (Emergency Management), Crisis/Emergency/Disaster Management

This course provides industry-wide knowledge and skills in public safety such as prevention, mitigation, preparation, response and recovery.

Graduate Certificate Of Leadership, Organizational Leadership

Deakin’s Graduate Certificate of Leadership is designed for experienced professionals who value the importance of effective leadership and.

Diploma Of Project Management, Project Management

Endorsed by the Australian Institute for Project Management, this course was founded upon the Project Management Body of Knowledge (PMBOK).

Certificate Iv In Training And Assessment, Training And Assessment

This qualification was upgraded with the LLN unit in 2009. The Certificate IV in Training and Assessment provided me with the skills.

Bachelor Of Arts/ Bachelor Of Commerce, Marketing, Human Resource Management And Journalism Majors

Activities and Societies: Golden Key International Honour Society. Study abroad to Costa Rica.

Vce

Activities and Societies: SRC Representative