Sarmad Hashmi is a Lahore based Visual Artist, who specializes in art direction and typography.He loves to play around with colors and experiment in different digital media of art. His love for Urdu typography is what makes his work notable, where he dabbles in creating unique styles of art based in Urdu. He has been working on his own brand from last few years and now has a website: www.sarmadhashmi.comHailing from Lahore, Pakistan; he has the aesthetic sense of a nostalgic desi with a touch of minimalistic modernism.While working as a Design Director at Altstory, he has worked on various campaigns for Pepsi, notably the "Why Not Meri Jaan", 7UP Dil Ki Baat, Oreo for their 75th Limited Edition Cookie, Branding and Identity for ChefOne, Wall's Carte Dor & LOKALSelected Clients:Dunkin Donuts, Zellbury, Womanistaan, Belco Chocolates, Clucky's, Kishmish, Broadway Pizza, Howdy, KopyKats Production, LAYERS Bakery, Delizia, MyWater.Exhibitions + Talks:Design Summit Prologue 02 - Lahore 2019PechaKucha 2020 - Karachi Vol. 1 2019Karachi ki Khoj - International Public Art Festival - Feburary 2020Lahore Digital Festival - Post Reality March 2020