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Saroj Kumar Mohanta is listed as Director at ECOCIATE Consultants Private Limited, based in South Delhi, Delhi, India. AeroLeads shows a work email signal at martrural.com and a matched LinkedIn profile for Saroj Kumar Mohanta.
Saroj Kumar Mohanta previously worked as Insights & Innovation at Freelance and Partner at Mart. Saroj Kumar Mohanta holds Master Of Business Administration (M.B.A.), Marketing, Finance from Department Of Business Administration, Utkal University.
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A marketing professional with expertise in Market Research, Consumer Insights and Business Model Innovation(BMI), Saroj has been working in the Emerging Markets for more than two decades. He specializes in ethnography and 'user centric' research and has applied it in ‘rural markets’ in India and other countries. His indepth understanding of human behavior in 'Rural Markets' or the 'low income markets' has helped in identifying consumer felt needs through a process of decoding 'pain points' with existing solutions. He has contributed to development of product and process concepts which have driven Innovation in Companies and Social Enterprises. He has been instrumental in adapting a social research tool for market research, Participatory Rural Consumer Appraisal (PRCA), a tool which helps understanding Consumer and his/her Ecosystem which influences his/her attitude, behavior and practices.
Listed skills include Product Marketing, Consumer Insight, Base Of The Pyramid, Global Business Development, and 15 others.
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New Delhi Area, India
Business in the BoP markets has demanded innovative approaches which has been attempted through mostly product innovations and sometimes process innovations. Business has experienced sustainability challenges, once some innovations were introduced, and therefore the need to find better solutions; Solutions that are replicable, scalable and sustainable.
Delhi Area, India
Business Model Innovation in Rural Markets/ Low Income Settings in Emerging Markets. Design and Develop business with BoP consumers.
New Delhi Area, India
Specialize in Market Research Consumer Insights and Business Strategy. Designed & Conducted Research & Consulting assignments for reputed corporates like Intel, Ericsson, Philips, GE, Novartis, Baxter and others. Has worked with Brooke Bond Lipton in sales and marketing in North India in his earlier engagement,His interests lie in understanding the consumer in emerging markets which are characterized by low income, low exposure but collectively offer opportunities of high volumes markets. With expertise in ethnography research, he has developed innovative approaches in market research like adapting social research tools to market research tools like the Participatory Rural Consumer Appraisal (PRCA). He has used consumer insights and ecosystem understanding to help design Disruptive Innovations . New Product like SME services for Bangla Link a telecom major in Bangladesh. An Innovative Product, Baby Warmer, was developed for Countries with low income settings under a GE innovation program. A process innovation leading to a disruptive Business Model, Arogya Parvaar, was developed for a leading Pharma, Novartis. Under a Social Impact Program designed & developed Advanced cook stove(ACS) for Shell Foundation. The Arogya Parivar, project for Novartis has been awarded as ‘innovative rural marketing’ project in RMAI Awards 2008 and WOW Awards 2008. He designed the project ‘Aamne Samne’, a video telephony application of 3G technology, which won the RMAI awards 2010
Activities and Societies: Member of All India Management Association ...... Member of Market Research Society of IndiaProjects.
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Saroj Kumar Mohanta works for ECOCIATE Consultants Private Limited.
Saroj Kumar Mohanta is listed as Director at ECOCIATE Consultants Private Limited.
AeroLeads has found 1 work email signal at @martrural.com for Saroj Kumar Mohanta at ECOCIATE Consultants Private Limited.
Saroj Kumar Mohanta is based in South Delhi, Delhi, India while working with ECOCIATE Consultants Private Limited.
Saroj Kumar Mohanta has worked for Ecociate Consultants Private Limited, Freelance, and Mart.
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Saroj Kumar Mohanta holds Master Of Business Administration (M.B.A.), Marketing, Finance from Department Of Business Administration, Utkal University.
Saroj Kumar Mohanta is listed with skills including Product Marketing, Consumer Insight, Base Of The Pyramid, Global Business Development, Business Development, Market Research, Competitive Analysis, and Digital Marketing.
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