Business in the BoP markets has demanded innovative approaches which has been attempted through mostly product innovations and sometimes process innovations. Business has experienced sustainability challenges, once some innovations were introduced, and therefore the need to find better solutions; Solutions that are replicable, scalable and sustainable.

Business Model Innovation in Rural Markets/ Low Income Settings in Emerging Markets. Design and Develop business with BoP consumers.

Specialize in Market Research Consumer Insights and Business Strategy. Designed & Conducted Research & Consulting assignments for reputed corporates like Intel, Ericsson, Philips, GE, Novartis, Baxter and others. Has worked with Brooke Bond Lipton in sales and marketing in North India in his earlier engagement,His interests lie in understanding the consumer in emerging markets which are characterized by low income, low exposure but collectively offer opportunities of high volumes markets. With expertise in ethnography research, he has developed innovative approaches in market research like adapting social research tools to market research tools like the Participatory Rural Consumer Appraisal (PRCA). He has used consumer insights and ecosystem understanding to help design Disruptive Innovations . New Product like SME services for Bangla Link a telecom major in Bangladesh. An Innovative Product, Baby Warmer, was developed for Countries with low income settings under a GE innovation program. A process innovation leading to a disruptive Business Model, Arogya Parvaar, was developed for a leading Pharma, Novartis. Under a Social Impact Program designed & developed Advanced cook stove(ACS) for Shell Foundation. The Arogya Parivar, project for Novartis has been awarded as ‘innovative rural marketing’ project in RMAI Awards 2008 and WOW Awards 2008. He designed the project ‘Aamne Samne’, a video telephony application of 3G technology, which won the RMAI awards 2010