• Play a key role in INVORG’s partnership with OPTIMOGOV, a B2B SaaS company providing venue and event management software, as their official reseller in Canada.• Develop and execute annual and quarterly multi-channel B2B marketing strategies for OPTIMOGOV, leveraging customer journey maps and personas to drive a 40% increase in lead generation and a 25% improvement in conversion rates.• Manage end-to-end marketing campaigns, incorporating email marketing, marketing automation, social media, SEO, PPC, and content marketing to enhance lead acquisition and brand visibility.• Design and implement lead nurturing campaigns through Microsoft Dynamics 365, generating 25+ highly qualified leads per month by optimizing workflows, pipelines, and automations for improved lead management and retention.• Utilize LinkedIn Sales Navigator to identify and nurture potential clients, generating 15+ leads per month through targeted outreach, engagement, and performance tracking.• Collaborate with OPTIMOGOV’s marketing and sales teams to align strategies, refine customer journeys, and drive engagement, achieving a 15% increase in MQL-to-SQL conversions.• Develop and maintain advanced lead scoring models and nurture campaigns to effectively convert leads into customers while optimizing the sales cycle.• Ensure CRM data integrity through regular maintenance and integration with other systems, enhancing data reliability and enabling informed decision-making.

• Managed end-to-end email marketing campaigns, delivering 50+ targeted campaigns annually to B2B and B2G audiences, generating a 30% increase in Marketing Qualified Leads (MQLs) and achieving an average open rate of 28% with a 15% click-through rate.• Automated email workflows using Mailchimp and MailerLite, streamlining onboarding, follow-ups, and lead nurturing processes, which enhanced lead conversion rates by 18%.• Conducted A/B and multivariate testing on subject lines, content layouts, and CTAs, increasing email engagement rates by 20% over a six-month period.• Designed and executed survey-based email campaigns to gather client feedback, achieving a 30% response rate, which informed service enhancements and improved customer satisfaction.• Ensured compliance with Canadian Anti-Spam Legislation (CASL) and email marketing best practices, maintaining a clean email list and reducing bounce rates by 25%.• Organized and executed 5+ webinars targeting industry professionals, achieving a 60% attendance rate and generating a 25% boost in MQLs through effective pre- and post-webinar campaigns.• Implemented project management best practices to oversee marketing initiatives, ensuring timely delivery, budget adherence, and measurable outcomes for campaigns and webinars.• Created detailed performance reports and dashboards to analyze campaign effectiveness, identifying actionable insights that improved ROI by 12% and enhanced MQL acquisition.

• Conducted in-depth market research to identify key industry trends, competitor strategies, and potential client segments, supporting data-driven decision-making for marketing strategies.• Supported SEO initiatives, including updating meta descriptions, keywords, and internal links, which resulted in a 12% improvement in organic search rankings for key service pages.• Created and published 30+ engaging content for INVORG’s Social Media pages, driving a 25% increase in follower engagement and broadening the company’s online reach.• Conducted competitor analysis within the digital transformation sector, identifying key trends and insights that informed future marketing strategies and campaign positioning.• Contributed to weekly strategy meetings, providing ideas to boost INVORG’s market presence and align marketing with the company’s mission of innovation.

• Managing and optimizing product listings, including creating detailed descriptions, uploading high-quality images, and setting prices.• Handling order processing, tracking, and fulfillment to ensure timely delivery and customer satisfaction.• Developing and implementing high-impact digital marketing strategies through social media, email, website, SEO, social media ads, shopping ads, etc. to increase brand awareness and generate traffic.• Monitoring campaign budgets, pacing, and performance metrics daily, and making data-driven adjustments to optimize results.• Creating and optimizing ad creatives, copy, and targeting strategies to maximize campaign performance.• Utilizing Shopify’s built-in SEO features and tools like Google Keyword Planner to improve search engine rankings and Identify SEO best practices regarding inventory, pre-orders, and pricing policies.• Managing social media posts and interactions and creating engaging content for the social media pages, paid ads, product descriptions, and landing pages.• Conducting market research to understand target audience, competitors, and industry trends.• Maintaining and updating the Shopify website to ensure a seamless user experience, including theme customization and performance optimization.

• Managed end-to-end email marketing campaigns, delivering 50+ targeted campaigns annually to B2B and B2G audiences, generating a 30% increase in Marketing Qualified Leads (MQLs) and achieving an average open rate of 28% with a 15% click-through rate.• Automated email workflows using Mailchimp and MailerLite, streamlining onboarding, follow-ups, and lead nurturing processes, which enhanced lead conversion rates by 18%.• Conducted A/B and multivariate testing on subject lines, content layouts, and CTAs, increasing email engagement rates by 20% over a six-month period.• Designed and executed survey-based email campaigns to gather client feedback, achieving a 30% response rate, which informed service enhancements and improved customer satisfaction.• Ensured compliance with Canadian Anti-Spam Legislation (CASL) and email marketing best practices, maintaining a clean email list and reducing bounce rates by 25%.• Organized and executed 5+ webinars targeting industry professionals, achieving a 60% attendance rate and generating a 25% boost in MQLs through effective pre- and post-webinar campaigns.• Implemented project management best practices to oversee marketing initiatives, ensuring timely delivery, budget adherence, and measurable outcomes for campaigns and webinars.• Created detailed performance reports and dashboards to analyze campaign effectiveness, identifying actionable insights that improved ROI by 12% and enhanced MQL acquisition.

• Conducted in-depth market research to identify key industry trends, competitor strategies, and potential client segments, supporting data-driven decision-making for marketing strategies.• Supported SEO initiatives, including updating meta descriptions, keywords, and internal links, which resulted in a 12% improvement in organic search rankings for key service pages.• Created and published 30+ engaging content for INVORG’s Social Media pages, driving a 25% increase in follower engagement and broadening the company’s online reach.• Conducted competitor analysis within the digital transformation sector, identifying key trends and insights that informed future marketing strategies and campaign positioning.• Contributed to weekly strategy meetings, providing ideas to boost INVORG’s market presence and align marketing with the company’s mission of innovation.