Delivered 3x sales growth YoY by building a strong customer network and executing a go-to-market strategy focused on unique product offerings and services.Generated a pull for energy-efficient and IoT solutions through compelling presentations to diverse audiences, driving interest and sales.Exceeded Integrated Gross Margin targets by 8% through strategic sales planning, focusing on sell out of slow moving inventory on compelling value, and management of complex sales cycles for key accounts.Effectively managed the sales cycle through cross-functional team collaboration, ensuring timely and efficient delivery.Built strong customer relationships, increasing NPS by 8%, and developed Key Account plans to drive customer value creation.Led and developed a high-performing team of 4 Sales executives, driving sales growth and excellence in division management.Disrupted the channel strategy by diversifying partnerships, adding high-value CSI and new distributors to reduce dependence on legacy partners and drive growth.

Won over key client relationships by understanding their business along with technical context and architected solutions using a multi disciplinary approach employing technologies such as CCTV, Commercial Displays and storage products.Delivered meaningful touchpoints in the pre sales funnel by discovering and empowering key customer decisions through value focused presentations, product demonstrations and trainingsDeveloped a vibrant industry network of key potential clients, distributors and system integrators by sharing best practices and providing timely support and solution advice.Acted as a thought leader and influenced product strategy within the department by building and sharing well articulated competitor insight deep dive materials.

Managed 06 local and 05 International key accounts related to Railways. Driving business opportunities from prospect identification to tendering, deal optimization, contract management and closure.Won DDP tenders from Pakistan Railways with worth over PKR 456 Million through understanding tender requirements, negotiating terms with the suppliers and preparing a compelling value proposition addressing customer’s need. Managed smooth execution of the awarded contracts by coordinating closely with internal cross-functional departments and external stakeholders, building trust and strengthening relationships with the customer. Exceeded client satisfaction target by 15% on post-delivery survey as a result of delivering a cohesive client experience.Took initiative in targeting high potential segments of the market through establishing a thorough understanding, creating feasibility reports, go to market strategy, future growth potential and key stakeholder analysis, in order to implement company’s commercial strategy.Developed positive working relationships with key Local and International stakeholders by prioritizing their needs above all, maintaining them over time through establishing formal and informal communication channels and by conducting dealings to develop a relationship of trust and mutual understanding.#Business Development #Key account management #Contract management #Tendering #Bidding, #Risk Management #Sales #B2B

Carried out primary and secondary design reviews including GLO's and SLD's of 132 kV Grid Stations.Reviewed and approved Technical Data and drawings for 132kV Grids and procurement projects in accordance with IEC, IEEE standards, WAPDA/NTDC specifications and contractual agreements.Verified and approved invoices in coordination with the site engineers.Liaised with site engineers, Contractors, Clients and suppliers regarding technical matters, issues and progress.

Assisting the International office in organising their different programs such as meet and greets, open days and other such events, for the welfare of international students.

Represented the course, communicated problems faced by the students to the administration and participated in student-staff liaison committee (SSLC) meetings.

Carried out commercial research project as a part of my Masters degree fulfilment at the TDHVL. The research was pertinent to the study of impulse electrical breakdown characteristics of various Pantograph horn designs. The effects of different physical parameters such as wind speed, design of electrode and electrode spacing were tested upoun in order to choose the best design of the lot to be implemented for practical purposes.

Worked as a trainee planning and design engineer on Energy Loss Reduction (ELR) and Rural Electrification & System Augmentation Projects on distribution systems of state owned electric utility MEPCO (Multan Electric Power Supply Company) Pakistan