Brand & Advertising Consultant. Executive Producer for TVCs, Films, Digital and TV Content.Project Leader for Events.Sports Marketeer (Cricket, Football, Boxing)

As CEO for Aum Media, a Choitram Group media start-up, was responsible for focussing on advertising for in-house products, publishing Yogalife Magazine, events and business consultancy. In a short span of time successfully managed UAE Football Fanfest, produced Nestle TVCs, did various productions for Impact BBDO, Re-launched ChinChin Restaurants and invested and produced documentary ‘God Children’ and a Hollywood movie called ‘Twisted Blues’

United Snacks Limited has emerged to meet the evolving worldwide trends in the snacks industry. The organization leverages on more than 60 years of FMCG experience of United Industries Limited. Its heritage, well penetrated network and global partnerships render the group as one of the most distinguished manufacturers in Pakistan.For launching of United Snacks products, conducted in-depth analysis of the market through various mediums and plan for strategies. Studied the functioning of the organization by collating information from internal and external resources. Participated in evaluation and development of marketing services and tools based on the type of the product. Studied competition in the market and planned strategies to overcome or survive market risks and threats. Decided budget by collecting specification from the marketing team and collected sales forecast from the sales department and presented projections to the higher management for approval and implementation.

A purpose built agency to cater Asian market with offices in Lahore, Karachi and Islamabad, managed to win 8 clients in six months of inception; clients included Kausar Group of Companies (ghee, oil, rice products and poultry feeds), Pakistan Cricket Board for Pakistan Super League, MCB Bank for all its products. Amongst the top two agencies, out of 20 that pitched for Mobilink (a Vimpelcom Company) Pakistan biggest advertising account.My role was to direct, administer and coordinate the internal operational activities of the agency in accordance with goals and objectives established by the Managing Partner. I lead and directed the business units - operations, human resources, information systems, traffic, new business coordination and agency promotion and communication.

Achievements:• Spearheaded & executed Pakistan’s first 3 expos• Launched new corporate ID for United Bank Limited (Bestway Group), Pakistan State Oil and Pakistan Telecommunication when taken over by Etisalat• Increased annual sales of United Industries (Ghee and Cooking Oils) by 12%• Launched Castrol Lubricants in Pakistan with British Petroleum and Pakistan State Oil• Launched Huawei Mobiles in Pakistan• Launched Barclay’s in Pakistan according to global guidelines • Worked on campaign for Bank notes (Pak Rupee currency) changing.• Launched Skincare Company in Pakistan (face wash, beauty soaps, whitening creams) which grew to become second largest skincare brand in Pakistan • Re-launched Shezan, All Pure juices in competition with Nestle Juices.• Laptop campaign for political party PML-N (the party grew from Provisional assembly to National Assembly)• Worked on the re-launch of Aero Asia Airlines• Launched Samsung home appliances• Launched multiple campaigns for United Bank which ranged from Corporate to Consumer, Retail to Online banking• Worked on campaigns for different utility providers during the energy crisis on bill management, load shedding and safety campaigns with various government and semi-government organizations such as WAPDA (Water and Power Development Authority), LESCO (Lahore Electric Supply Company), SNGPL (Sui Northern Gas Pvt. Ltd) and NTDC (National Transmission and Development Company)• Won award for Shaukat Khanum Cancer hospital campaign ‘kho na jai koi’ 2012• Record online donations for Namal College in Pakistan• Retail brandings for PTCL when Etisilat took over, for more than 1200 outlets• Launching of Jdot, country’s biggest retail outlet for men’s and women’s wear

Served Pepsi Snacks division as Strategic and Creative consultant for LAYS, Kurkure and Cheetos in Pakistan.Responsibilities and accomplishments:• Launched LAYS in Pakistan• Responsible for increasing sale of LAYS from 100 cartons annually to 160 million packs monthly• Executed LAYS association with Ali Zafar, Pakistan’s internationally accredited actor and singer • Took LAYS to the #1 snack brand in the country• Launched Kurkure in Pakistan and suggested various cross-brand integrations, utilizing the snack in various recipes and executing Kurkure Celebrity cooking show• Increased sale of Kurkure by 500% in 2 years nationwide• Launched Cheeto’s in Pakistan

• Arranged Pakistan’s biggest air-show commemorating 100 years of aviation• Merchandising and publishing for 32 APTECH centers in Pakistan• Launched United Mobiles in Pakistan, the first distributor of Nokia Mobiles in the country• Campaign for induction of JF-17 Thunder aircraft in Pakistan Air Force• Launched Union Sweets product 'Rock and Roll'• Content integration for Pakistan Air Force dramas, aired on national channel PTV • Worked on the re-launch of Shaheen Airlines• Launched multiple campaigns for First Women Bank Pakistan • Worked on Pakistan Population Welfare campaign to evaluate behavioral changes• Worked on SSGC (Sui Northern Gas Company) • Have produced and was an integral part of more than 100 TVC films• Supervised edits, animations and sound engineering for a lot of projects

• New Business Development• Increased sales through effective sales planning• Maintain reports of weekly contacts and results from the client services team• Supervised all departments including Production, Designing and Accounting