Saroth Nakshabi Email & Phone Number

United Arab Emirates

Dubai

IBC Medical Services is one of the largest medical training organization in the Middle East, Indian Subcontinent and North Africa, training medical doctors and allied professionals for their post-medical qualifications, is the regional partner of American Academy of aesthetic medicine (AAAM) & the franchise of Royal college of obstetricians and gynaecologists(RCOG). Doubled new user acquisition from 10-15 B2B users to 20-25 B2B through the implementation of new marketing strategies focused on online advertising and improving the company's digital presence, social media, and search engine optimization. Strategised Google Ads Campaign, Facebook Ads, LinkedIn Ads & Twitter Ads. Media planning and executing across display, social and content syndication, CRM retargeting and ABM MarTech tools. Conceived digital marketing campaigns on Google's Ads yielding 37% ROI improvements. Researched and identify the newly emerging market for the healthcare industry (ASEAN & Levant) and expanded the business regions  Drive and manage the social media initiatives (content, digital properties, engagement, media planning and implementation) of the brand. End to end, result-oriented managing of Facebook and Twitter campaigns. Own overall strategy and execution of our demand generation programs to drive inbound leadsacross multiple channels Lead the cross-functional team of 10 at 3 locations ( India, Egypt, and Thailand) ranging from entry-level SEO to marketing managers, and collaborated with business development, operations and data analytics. Reduced the CPC budget and improve the ROI  the existing CRM as a marketing tool and using it for automated marketing emails and future marketing strategy development

Colombo, Sri Lanka

Shaping the team to evolve into the digital world with New digital marketing strategy, working with my team to plan & build our clients business on the digital platforms with advertising and social media.Involved in the planning and implementation of new initiatives for the digital advertising & marketing- Seeking, securing and servicing clients and opening up new business avenues- Marketing & Retail Management to ensure maximum sales for clients through our super-charged ground sales team- Conducting Market Research and Sector Surveys enabling brands to identify and connect with their target consumers- Expressing my inner creativity with Web and Logo design- Creating web presence for your brand, managing it and funneling it into sales/ lead generation- Developing Digital Marketing plans for clients with higher ROI & Conversion - Brand Building Strategic Brainstorming - Digital transformation Workshops and educating clients about the benefits - Strategic Planning- SEO, SMM, AdWord, Advertisements- Creative Planning for advertisements and banners - Networking and Business Development - Negotiation - Project planning

Colombo, Sri Lanka

Website conceptualising and design planning with UI & UX team Developing Web core functionResponsible for planning, processing and performing all jobs in an efficient manner with no assistance from the supervisorWeb developmentSEO & Google IndexingWHM & Cpanel management Working closely with upper management.Developing Web systems and CMS Design and develop web systems making specific determinations about system performance.Responding promptly and professionally to bug reports.Review and repair legacy code.

Bachelor Of Science (Bsc), Computer Software Engineering

Master Of Business Administration - Mba, Project Management

Digital Dipoma In Marketing, Marketing, Membership Number : 40053724

Compleated the modules of - Driving Digital Experience - Digital Strategy - Mastering Digital Channels