Units under responsibility;-Operations-Growth-Social Media-Complaint Management-Process and Project Management-Digital & Performance Marketing-Customer Experience-Call Center-Data Analytics

-Develop and leverage an in-depth understanding of customer needs through market research, data analysis and understanding customer insights,-Develop and implement a cross-channel CRM strategy focused on driving engagement and loyalty with new and existing customers-Collaborates with internal teams to identify opportunities to enrich/cleanse current data for the purposes of developing effective marketing communication and deploy acquisition tactics-Ensuring that the company’s CRM systems are providing effective sales funnel-Assisting with the organization of promotional events for reaching prospective customers-Lead day-to-day priorities for segmentation, campaign planning-Tracking marketing metrics as well as trends -Suggesting new methods for addressing our customers’ needs-Planning as well as managing marketing campaigns through various channels-Setting specific strategies for retaining the existing customers

-Establishment and acceleration of current business growth and paving the way for sustained future development-Ensuring sales activities to maintain value proposition continuity during the sales process-Ensuring all product and service development activities are prioritized to deliver the value customers have been promised and expect-Looking at the data derived from customer analysis and extrapolate insights - Optimizing businesses growth and profits-Ensuring growth of the customers within the scope of the consulting projects and services delivered

Strategic Management of Loyalty Programs for; Telco , Oil& Energy , QSR, Retail , Banking & Finance industries.Managing Customer Operations Teams. Drive the strategic direction and evolution of the programs by collecting and analyzing data and defining plans for growth and improvement.

- Strategic planning and execution of loyalty programs- Managing and coordinating all related 3rd party relations- Being in charge of customer acquisition, retention and loyalty projects and actions- Arranging all field marketing activities related to loyalty programs- CRM implementation and execution- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.- Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.- Devising strategies for driving sales growth across the business. - Analysing existing approaches to the development of business and making changes where appropriate.- Setting targets for new business development - Acting as a key contact for large customer accounts.- Forming strategic partnerships with other companies to leverage their existing networks.- Setting revenue targets for the business development - Proactively lead conversations and drive improvements in emerging topics, e.g. fraud control, improved customer experience, etc. - Work with business & IT stakeholders to plan, prioritize, and implement program enhancements- Partner with loyalty vendors and internal partners to ensure successful campaign testing, targeting and execution. Manage the performance of vendors to ensure optimal service delivery- Develop future strategy proposals based on current performance and best practices from the marketplace

- Strategic planning and execution of all marketing activities on traditional and on-line channels- Coordinating and planning all PR and advertising activities, fairs, road shows- Managing and coordinating all related 3rd party relations- Being in charge of customer acquisition, retention and loyalty projects and actions- Determining and managing the marketing budget- Arranging all field marketing activities- CRM implementation and execution- Digital marketing activities- Coordinating all marketing activities with foreign distributors and their marketing departments

- Having responsibility for day-to-day management of the business affairs of the firm.- Identifying the firm's short and long term strategies- Focusing on developing new clients and broaden business span of service with existing clients and project initiation- Dealing with all the marketing projects for both new and existing customers- Communicating, both internally and externally, the firm's determination to maintain the highest possible professional standards in performance of consulting work- Taking active parts in designing and implementing customer segmentation, loyalty, marketing activity planning, lifetime value maximization, customer retention and channel optimization projects- Coaching junior and senior team members, assuring the proper support and tools to be effective employees - Managing and coordinating all marketing, advertising and promotional staff and activities- Determining and managing the company budget, strategy and road map

-Defining the marketing strategies for the firm-Manage and coordinate all marketing, advertising and promotional staff and activities-Conduct market research to determine market requirements for existing and future products-Analysis of customer research, current market conditions and competitor information-Develop and implement marketing plans and projects for new and existing products-Manage the productivity of the marketing plans and projects-Monitor, review and report on all marketing activity and results-Determine and manage the marketing budget-Deliver marketing activity within agreed budget-Liaison with media and advertising-Managing and coordinating all the business units, and related 3rd parties-Sourcing advertising opportunities and placing adverts in the press - local, regional, national and specialist publications - , TV or on the radio, depending on the organisation and the campaign-Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters

-Defining marketing and sales strategies for direct banking channels, coordination and planning of collaboration projects between other banking units and direct banking channels.-Developing the marketing strategies of products/services/campaigns that are launched by units through direct banking channels, come up with new projects, manage new campaigns and develop new business opportunities.-Managing the overall strategy for direct banking channels in order to increase profitability, customer satisfaction, cross sell, up sell and utilizing segment based infrastructure. Analyzing the demand by other business units in order to achieve their targets and come up with new campaigns and projects to enable them to achieve their goals. -To increase customer acquisition and brand/product awareness, manage all the mobile marketing activities such as profiling, location based activities, digital campaigns, sponsorship packages and manage all the application development phases. -Managing and coordinating all the business units, Mobile operators and related 3rd parties.-Manage and coordinate all the mobile marketing activities and campaigns related to new customers, and produce small sized, mid sized and large sized projects.-Preparing P&L for short and long term projections on the possible products, services and campaigns to achieve proactive and interactive infrastructure for direct banking channels. Concluding new projects or campaigns related to these researches and managing the flow of 3rd part relations, agencies and other banking units.-Conducting market analysis for both national and international competition, following new technologies and applications in order to establish new channels and adapting the new progress to direct banking channels. -Defining the marketing and sales strategies of banking products and services, control risks related to them and preparing the annual marketing plan, budgets and targets for the fiscal year and following them.

-Defining the marketing and sales strategies of banking products and services for the segment, preparing the annual marketing plan, budgets and targets for the fiscal year and following them-Working in accordance with 3rd parties and communications department for PR activities to both new/ existing products and services, arranging the marketing communications plans with related parties, arranging marketing activities for the sale of products and services and customer acquisition.Following implementations of the activities, starting pilot studies, following their results and enabling the successful results to be applied by the bank. -Sharing necessary documentation for the new products and services with the sales team, controlling the updates of products and services offered to the segment in alternative distribution channels,coordinating the education and training programs related with the necessary units and giving on and off site trainings.-Coordinating the relations with the 3rd parties for the products and services responsible for and evaluating the alternatives by arranging routine meetings,coordinating the necessary improvements found.-Defining the new sectors that will be chosen for the products and services offered to the segment and making feasibilities for the short and long term projections on the possible products,services and campaigns.-Making campaigns for data gathering in order to achieve the segment targets for customer acquisition, and by designing campaigns and sponsorship agreements, trying to acquire these customers.-Preparing the action strategies to increase profitability for customers both in the segments and potential segment customers, increasing the cross –sell ratios, product ownership for achieving the segment targets.-Defining the actions and strategies for new customer acquisitions, customer penetration, customer retention-Arranging all the report for segment performance on customers, customer representative, branch, region

-Launching the Affluent segmentation project with McKinsey consultancy team, and defining segment thresholds, service and product to be offered-Developing Upper Mass customer segment campaign strategies in terms of customer acquisition, customer cross-sell, customer retention; total asset under management increase in order to maximize profitability and market shares, to decrease cost/income ratios and to provide the best level of service for customers.-Determining and preparing the campaigns and marketing actions related with the products managed by the segment (mainly investment products, insurance products, consumer loans except for mortgage) in accordance with Corporate Communications Department

-Giving all the technical information and know-how for Fixed Income Securities (government bonds, treasury bills, floating rate notes, Eurobonds) and Structured Products options, forwards, DCD) to branches-Alligning budget targets for fixed income securities with maximizing profits, -Arranging and coordinating all the marketing and promotional activities for Fixed Income Securities and Structured Products-Developing campaigns related with Fixed Income Securities and Structured Products -Supporting, follow-up and monitoring of campaigns-Giving trainings to branches for Fixed Income Securities and Structured Products-Customer visits with sales force for big ticket customers.-Working in coordination with other marketing units,-Building the integrated marketing organization within the bank-Prepare and launchnew products and new campaigns.

-Taking part in a project with international consultants and a project team from the firm in order to reorganize fiscal and physical organization of the firm.