Sarra Krifa Email & Phone Number

Genève, Suisse

Consultant for a prestigious luxury watchmaking company as a Project Manager and Business Analyst:Improvement, moderation and management of the Internal Learning Experience Center platform:- This platform is dedicated to the brands' affiliates and to the learning of internal tools (Microsoft D365, - Power BI etc)- Analysis of the existing infrastructure, drafting of new functional specifications and wireframing- Validation of the roadmap with senior managers - Overseeing the developments with the dedicated agency- Functional tests and bug detection- Update of the platform's communication materials- Formatting, updating and publishing content through Adobe Experience Manager- Improvement of the tracking analytics (Piwik Pro)- Daily management of the platform's support- Improvement of content management workflowsManagement and participation in the migration of the company's Intranet (from Oracle to AEM):- Participation and planning of dailys + weekly meetings dedicated to the project's framing and progress.- Reviewing of the content structure and communication with the various stakeholders- Management of the agency dedicated to the migration of content and determining of processes and templates- Testing of the new platform's functionalities and reporting bugs on Jira- Creation of tutorials and communication documents dedicated to the contributors of the Intranet- Conducting training sessions and management of the Intranet's supportData Analysis:Creation of Anlaytics Dashboards to monitor the different internal web platform's KPIs (Evolution of Views, downloads, click on CTAs etc)

Le Plessis-Robinson, Île-De-France, France

Within Josh Digital Agency, I managed a portfolio of approximately 15 Web projects in various sectors: - Development of a business Webapp for Heineken (Symfony)- Customer path and checkout page evolution for french flower e-commerce Aquarelle (Magento, Symfony) - Business specific Webapp development for ISS France- Corporate website development for Louis Dreyfus Armateurs (Wordpress)- Landing pages for SCC (Shopping Center Company) and new website design (Wordpress)- Launch and maintenance of several other SME's websites...My missions were the following:- Participation into preparing business proposals and initial clients' meetings- Identification of customer needs, analysis of existing Websites /App and competitive benchmarking- Drafting of the project's global requirements and planning of workshops for each phase of the project: Wireframing, Design, Development, Testing and validation- Writing of the functional specifications (Confluence / Jira)- Sketching of UX paths, creative briefings and wireframing- Planning sprints, managing and monitoring backlogs- Daily project monitoring and leading dailys and weekly meetings- Collaboration with the team of Developers, SEO experts, UX/UI Designers and Tech Leaders to determine the best technical / ergonomic solutions - Performing functional testing and reporting of detected bugs- Ensuring that deadlines, budgets and quality of deliverables of projects are respected and match the initial quote- Price negotiation with service providers- Providing training to the client for the use of the CMS with support documentation and meetings- Providing strategic advice for Change Management and recommendation of areas of improvement in business model, SEO and Digital Marketing - Detection of new business opportunities- Definition and improvement of internal project management processes

Lyon, France

Management of client's web projects from different sectors:Projects for clients from various sectors: Baghera Wines / Pharmasimple / Go Voyages Opodo / Colis Privé / Cadeaux.com / Sunny AM / Ma Grande Taille etc- Defining, planning and managing E-reputation and SEO strategies: - Conducting competitive, semantic and technical SEO audits of websites- Identification of business requirements, definition and planning of content marketing and SEO strategies- Implementation of Netlinking, Personal Blog Network and optimized sponsored posts strategies- Working in collaboration with R&D experts, SEO experts and Customer Success Managers - Sourcing of copywriting and translation providers and negotiation of pricing- Creation / writing of SEO optimized content for corporate and media websites and blogs- Designing of SEO friendly Wordpress websites

Lyon, France

- Analysis of the existing landscape, identification of personas and implementation of content and social media recommendations- Cloud benchmarking in the european market- Writing SEO optimized content for the websites blogs- Netlinking- Implementation of an employer branding strategy through social media- Launch, monitoring and optimisation of Adwords campaigns- Traffic monitoring and implementation of Google Analytics trackingTools: Photoshop, Google Analytics, Google Adwords, Google Search Console, Trello, Wordpress, Elementor Page Builder, Yooda, Microsoft Office, Powerpoint

Villefrance-Sur-Sâone

- E-commerce daily management :- Creation of product listings on Prestashop and Magento- Semantic audit and competitive benchmark- Writing of functional specifications for a team of developers- Testing and improving of user experience and customer journey - Creation of a brand identity and Brand Content Management: - Creation of graphic identity: Logo, banners, branding visuals for web and print- Participation in launch strategies (setting up social media contest) - Writing SEO optimized content and blog articles- Implementation, monitoring and optimisation of Adwords campaigns- Creation and animation of social networks with dedicated contentTools: Photoshop, Indesign, Illustrator, Google Analytics, Google Adwords, Google Search Console, Trello, Prestashop, Magento, Yooda, Microsoft Office, Powerpoint

Lyon, France

- Audit of the existing website (SEO audit, editorial strategy for social media)- Implementation of digital strategy (Personas, identification of brand DNA, implementation of editorial line in content marketing)- Updating and management of website (Wordpress)- Content writing and web publishing- Participation in the management client newsletter- Graphic design (Photoshop)- SEO optimization of the website (Netlinking)- Launch of an Adwords campaign- Traffic monitoring on Google Analytics- Benchmarking, market monitoringTools: Photoshop, Google Analytics, Google Adwords, Google Search Console, Trello, Wordpress, Elementor Page Builder, Yooda, Microsoft Office, PowerpointArticles :- https://www.1life.fr/4-signes-pour-changer-derp/- https://www.1life.fr/numerique/- https://www.1life.fr/saas-pme-tpe-erp/- https://www.1life.fr/numerique-pme/- https://www.1life.fr/7-raisons-integrer-erp-dans-l-industrie/

Master 2 Marketing Digital Et Réseaux Sociaux, Digital Communication And Media/Multimedia

- Stratégie digitale multicanale - Référencement naturel et payant (SEO/SEM) - UX Design / Ergonomie - Data Management - Management de.

Dut Gaco, Gestion Administrative Et Commerciale Des Organisations

- Marketing - Stratégies - Logistique - Gestion Financière - Management de projet - Création d'entreprise - Droit des affaires - Droit du.

Master 1 Anglais Recherche

Etude de la civilisation britannique, américaine, et des pays anglophones/Littérature anglophone/ phonétique/ Linguistique/ rédaction.

Licence Lettre Langues Et Culture Étrangère Anglais, English Language And Literature/Letters

Etude de la civilisation britannique, américaine, et des pays anglophones/Littérature anglophone/ phonétique/ Linguistique/ TEFYL.