Sarry Shaaban Email and Phone Number
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Executive Strategist reputed for empowering KSA ministries and entertainment authorities with the opportunities to grow in a new direction through $MM events management, project governance, strategic leadership, and business development.𝐏𝐌𝐎 𝐋𝐄𝐀𝐃𝐄𝐑: Known for leading accelerated delivery of world record-holding entertainment projects worth multi-billion SAR Riyadh Season 2022, Saudi Cup, and Jeddah / Diriyah Season. 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗗𝗘𝗩𝗘𝗟𝗢𝗣𝗠𝗘𝗡𝗧 𝗘𝗫𝗣𝗘𝗥𝗧 & 𝗠𝗔𝗥𝗞𝗘𝗧 𝗚𝗥𝗢𝗪𝗧𝗛 𝗟𝗘𝗔𝗗𝗘𝗥:Renowned for increasing the presence and profitability of entertainment/heritage districts, free zones, and state-sponsored festivals and events through trade marketing, public relations, sales, and communications management. 𝗖𝗨𝗟𝗧𝗨𝗥𝗘 & 𝗘𝗡𝗧𝗘𝗥𝗧𝗔𝗜𝗡𝗠𝗘𝗡𝗧: Director of Culture accredited for leading government initiatives in the arts, heritage, broadcasting and sports sectors for high levels of exposure and visibility for the Kingdom around the globe. 𝐂𝐎𝐑𝐏𝐎𝐑𝐀𝐓𝐄 𝐆𝐎𝐕𝐄𝐑𝐍𝐀𝐍𝐂𝐄 & 𝐎𝐏𝐄𝐑𝐀𝐓𝐈𝐎𝐍𝐀𝐋 𝐄𝐗𝐂𝐄𝐋𝐋𝐄𝐍𝐂𝐄: 25+ years of high-impact experience in increasing public and private sector organisations' operational readiness, governance, revenue, and media engagement within entertainment, tourism, retail, and food and services sectors.𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗣𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 • Executed Riyadh Season 22 entertainment and sports festival spread across 13 zones with more than 14M visits.• Positioned as the biggest contributor in Riyadh season 21 by executing 28 events / venues and collaborating with 12 ministries on several assignments. Serve as a primary point of contact for the Ministry of Culture.• Managed SR 450M+ for the successful execution of Diriyah Season 2019, including Oasis 140,000-meter square of the family entertainment district and 20,000-meter square Albojari experience.• Boosted revenue of the nontrade department of Panda Retail from zero to SR 140M per year by establishing sponsorship Mega promotion and selling media mediums communication inside the stores.• Propelled the launch of an 8M square meter the Knowable Economic City in Medina, 3rd economic city valued at more than SR 7B.• Generated over SR 12 billion in sales a year for Panda New Identity by revamping the layout and design of 400 new stores. • Enhanced The Saudi Cup brand awareness and the public interest by 3 billion viewers worldwide by developing media coverage plans and building partnerships with the Ministry of Culture.
General Entertainment Authority - Gea
View- Website:
- gea.gov.sa
- Employees:
- 419
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Principal ConsultantGeneral Entertainment Authority - GeaRiyadh, Sa
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Content Development And Planning ExecutiveGeneral Entertainment Authority - Gea Jun 2023 - PresentRiyadh, Saudi Arabia
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Principal ConsultantGeneral Entertainment Authority - Gea Jun 2022 - Present• Led the execution of the biggest entertainment season in the MENA and Asia with 500+ events, six exhibitions, 30 Arabic concerts, and 3 International concerts, including BlackPink and Imagine Dragons.• Serve as Project Owner for all free zones in Riyadh City with over a third of season traffic and the highest visitor approval rate of 80%.• Won 10+ world Guinness World Records for the Riyadh Season 2022 with 14M+ visitors during the four months of the season.• Launched Guinness world record holder first Riyadh popup outlet in 2022 spread across 145,000 Square meter area having 1.5K+ brands with a media reach of 950M+.• Organise the biggest match in football between PSG and Riyadh Season involving top football players, such as Lionel Messi, Cristiano Ronaldo, Neymar, and MBappe.• Oversaw events which hosted more than 1.6M visitors at the Suwaidi park free zone in less than 40 days.
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Senior Director Of Festivals And EventsKpmg Saudi Arabia May 2019 - May 2022Riyadh, Saudi ArabiaSpearheaded Project Management Office (PMO) for the execution of all major events, festivals and seasons assigned to KPMG.𝗥𝗶𝘆𝗮𝗱𝗵 𝗦𝗲𝗮𝘀𝗼𝗻 𝟮𝟬𝟮𝟭 | 𝗞𝗶𝗻𝗴𝗱𝗼𝗺 𝗦𝗲𝗮𝘀𝗼𝗻𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 | 𝗠𝗮𝘆 𝟮𝟬𝟮𝟭 - 𝗠𝗮𝘆 𝟮𝟬𝟮𝟮• Participated in the execution of the Kingdom's biggest and first world-class art gallery in the Kingdom with over 2.2K ticket holders per show for a total of 32 shows.• PMO director for Diriyah Biennale, the 1st art gallery in Saudi Arabia𝗧𝗵𝗲 𝗦𝗮𝘂𝗱𝗶 𝗖𝘂𝗽 (𝟮𝗻𝗱 𝗮𝗻𝗱 𝟯𝗿𝗱 𝗲𝗱𝗶𝘁𝗶𝗼𝗻) | 𝗣𝗠𝗢 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 | 𝗝𝘂𝗹 𝟮𝟬𝟮𝟬 – 𝗠𝗮𝗿 𝟮𝟬𝟮𝟮• Directed the operations and execution of SR 500M for the Saudi Cup 2022, the most expansive Horse Race in the world.• Piloted a joint collaboration between Ministries to deliver a world-class venue attended by HRH Prince Mohammad Bin Salman.Al Dir‘iya Season / Design Lab Experience | Venue & Development Director | Oct 2019 – Jan 2020• Hosted the biggest painting in the world at a theme park with 12 different restaurants in 4 different sports zones.• Oversaw Al Bujari project involving top 5 world-class restaurants on the development along with nine other regional restaurants. 𝗝𝗲𝗱𝗱𝗮𝗵 𝗦𝗲𝗮𝘀𝗼𝗻 / 𝗞𝗣𝗠𝗚 | 𝗦𝗶𝘁𝗲 𝗩𝗲𝗻𝘂𝗲 𝗮𝗻𝗱 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 | 𝗠𝗮𝘆 𝟮𝟬𝟭𝟵 – 𝗔𝘂𝗴 𝟮𝟬𝟭𝟵• Managed venue operations of the biggest entertainment site at Jeddah Season with an average visitor rate of 120K per day during the weekdays and 200K on weekends and a total visitor number of 5.6M • Held the first concert in Jeddah season and hosted the world top 5 restaurants on site with full media coverage and live broadcasting.• Directed a team of 5K employees across the site working on a 3.5 km strategic waterfront area divided into six unique districts. -
Managing DirectorFood & Supplies Company Sep 2018 - Sep 2021Jeddah, Makkah, Saudi Arabia• Minimised the operational cost of the business by 38% by renegotiating contract terms and conditions.• Accomplished 67% like-to-like growth in sales of hot waves by establishing communication channels.• Devised a 5- and 20-year plan and proposals for developing 30,000 square meters of prime commercial real estate developments and 20,000 square meter residential housing projects.• Revamped Hot Waves restaurant with a new identity and facelift and attracted new prime retail brands for commercial centres.
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Marketing DirectorPanda Retail Company – Savola Group Dec 2009 - Feb 2018Jeddah Governorate, Saudi Arabia• Planned and managed the launch of the first national day parade in Saudi Arabia at King Abdullah economic city.• Oversaw SR100M budget to manage the performance of in-house agency, private label, decor, and marketing support departments.• Spearheaded corporate branding process for 400 stores and 26,000 employees to promote the brand name and corporate identity.• Served as a board member of steering, transformation, strategic planning, business developments, real estate, and CSR Savola committees to deliver strategic business growth.• Achieved 5 Guinness World Records for Panda, provided relief to flood survivors, ensured equal distribution of resources, and maintained historical records by shooting documentary films. -
Department Head Of Communication / ActivationPanda Retail Company – Savola Group Feb 2013 - Apr 2017Jeddah Governorate, Saudi Arabia• Generated over SR 4M in revenue by directing the activation department's operations from a cost centre to a profit centre.• Opened 60 new stores between hyper and super panda through strategic planning and market trend analysis.• Decreased 50% expenses by implementing new processes and restructuring store-wide workflows.• Achieved printing mistakes elimination ratio of 95% by avoiding improper image resolution, spelling errors, and wrong file formats.
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Public Relations, Csr, & Direct Marketing ManagerPanda Retail Company – Savola Group Dec 2008 - Jan 2013Jeddah Governorate, Saudi Arabia• Produced over 60M SAR income for the company through sponsorships and selling media inside the stores.• Distributed 1.5M copies of weekly booklets per week to streamline the business marketing process and achieve better results. • Led change donation program for the disabled children charity generating over 100M SAR.
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Marketing And Public Relations ManagerKnowledge Economic City Jan 2007 - Nov 2008Jeddah Governorate, Saudi Arabia• Launching the 3rd economic city in Saudi Arabia - Madina• Oversaw all communication / branding and implement strategies to ensure overall objectives were accomplished. • Managed and directed all events done by KEC, preparing for IPO. • Organized all international and local media interviews and press releases. -
Department HeadPanda Retail Company – Savola Group Nov 2001 - Jan 2006Jeddah, Makkah, Saudi Arabia• Established a complete full distribution system to reach 400,000 homes door-to-door weekly in 3 consecutive days.• Established 1st sponsorship of Panda Mega anniversary.• Generated over 6 million SAR of extra income for the company. • Obtain the only legal authorization for leaflet distribution in the Kingdom.• Increased customer traffic by 25% in the first 6 months of the year, consequently increasing sales by 34%.
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Business Development ManagerDtz Apr 2000 - Oct 2001Jeddah Governorate, Saudi ArabiaCommercial Real Estate
Sarry Shaaban Skills
Sarry Shaaban Education Details
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Master Of Science - Global Investment And Trade -
Finance, Real Estate And Law
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International Business
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Business Administration And Management, General -
Fashion Merchandising
Frequently Asked Questions about Sarry Shaaban
What company does Sarry Shaaban work for?
Sarry Shaaban works for General Entertainment Authority - Gea
What is Sarry Shaaban's role at the current company?
Sarry Shaaban's current role is Principal Consultant.
What is Sarry Shaaban's email address?
Sarry Shaaban's email address is sa****@****ail.com
What schools did Sarry Shaaban attend?
Sarry Shaaban attended California State University, Long Beach, California State University, Long Beach, California State University, Long Beach, Irvine Valley College, Saddleback College.
What skills is Sarry Shaaban known for?
Sarry Shaaban has skills like Marketing, Direct Marketing, Marketing Strategy, Business Development, Management, Market Research, Marketing Communications, Business Strategy, Business Planning, Team Leadership, Negotiation, Social Media Marketing.
Who are Sarry Shaaban's colleagues?
Sarry Shaaban's colleagues are Fahdah A. Alajlan, Haifa Alghanim, Mohammed Alsuhaibani, Joud Almoharib, Aljawhara Aldaoud, Azzam Alomran, Sereen Alzaid.
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