Sarry Shaaban Email & Phone Number

Riyadh, SA

Riyadh, Saudi Arabia

• Led the execution of the biggest entertainment season in the MENA and Asia with 500+ events, six exhibitions, 30 Arabic concerts, and 3 International concerts, including BlackPink and Imagine Dragons.
• Serve as Project Owner for all free zones in Riyadh City with over a third of season traffic and the highest visitor approval rate of 80%.
• Won 10+ world Guinness World Records for the Riyadh Season 2022 with 14M+ visitors during the four months of the season.
• Launched Guinness world record holder first Riyadh popup outlet in 2022 spread across 145,000 Square meter area having 1.5K+ brands with a media reach of 950M+.
• Organise the biggest match in football between PSG and Riyadh Season involving top football players, such as Lionel Messi, Cristiano Ronaldo, Neymar, and MBappe.
• Oversaw events which hosted more than 1.6M visitors at the Suwaidi park free zone in less than 40 days.

Riyadh, Saudi Arabia

• Spearheaded Project Management Office (PMO) for the execution of all major events, festivals and seasons assigned to KPMG.𝗥𝗶𝘆𝗮𝗱𝗵 𝗦𝗲𝗮𝘀𝗼𝗻 𝟮𝟬𝟮𝟭 | 𝗞𝗶𝗻𝗴𝗱𝗼𝗺 𝗦𝗲𝗮𝘀𝗼𝗻𝘀 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 | 𝗠𝗮𝘆 𝟮𝟬𝟮𝟭 - 𝗠𝗮𝘆 𝟮𝟬𝟮𝟮
• Participated in the execution of the Kingdom's biggest and first world-class art gallery in the Kingdom with over 2.2K ticket holders per show for a total of 32 shows.
• PMO director for Diriyah Biennale, the 1st art gallery in Saudi Arabia𝗧𝗵𝗲 𝗦𝗮𝘂𝗱𝗶 𝗖𝘂𝗽 (𝟮𝗻𝗱 𝗮𝗻𝗱 𝟯𝗿𝗱 𝗲𝗱𝗶𝘁𝗶𝗼𝗻) | 𝗣𝗠𝗢 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿 | 𝗝𝘂𝗹 𝟮𝟬𝟮𝟬 – 𝗠𝗮𝗿 𝟮𝟬𝟮𝟮
• Directed the operations and execution of SR 500M for the Saudi Cup 2022, the most expansive Horse Race in the world.
• Piloted a joint collaboration between Ministries to deliver a world-class venue attended by HRH Prince Mohammad Bin Salman.Al Dir‘iya Season / Design Lab Experience | Venue & Development Director | Oct 2019 – Jan 2020
• Hosted the biggest painting in the world at a theme park with 12 different restaurants in 4 different sports zones.

Jeddah, Makkah, Saudi Arabia

• Minimised the operational cost of the business by 38% by renegotiating contract terms and conditions.
• Accomplished 67% like-to-like growth in sales of hot waves by establishing communication channels.
• Devised a 5- and 20-year plan and proposals for developing 30,000 square meters of prime commercial real estate developments and 20,000 square meter residential housing projects.
• Revamped Hot Waves restaurant with a new identity and facelift and attracted new prime retail brands for commercial centres.

Jeddah Governorate, Saudi Arabia

• Planned and managed the launch of the first national day parade in Saudi Arabia at King Abdullah economic city.
• Oversaw SR100M budget to manage the performance of in-house agency, private label, decor, and marketing support departments.
• Spearheaded corporate branding process for 400 stores and 26,000 employees to promote the brand name and corporate identity.
• Served as a board member of steering, transformation, strategic planning, business developments, real estate, and CSR Savola committees to deliver strategic business growth.
• Achieved 5 Guinness World Records for Panda, provided relief to flood survivors, ensured equal distribution of resources, and maintained historical records by shooting documentary films.

Jeddah Governorate, Saudi Arabia

• Generated over SR 4M in revenue by directing the activation department's operations from a cost centre to a profit centre.
• Opened 60 new stores between hyper and super panda through strategic planning and market trend analysis.
• Decreased 50% expenses by implementing new processes and restructuring store-wide workflows.
• Achieved printing mistakes elimination ratio of 95% by avoiding improper image resolution, spelling errors, and wrong file formats.

Jeddah Governorate, Saudi Arabia

• Produced over 60M SAR income for the company through sponsorships and selling media inside the stores.
• Distributed 1.5M copies of weekly booklets per week to streamline the business marketing process and achieve better results.
• Led change donation program for the disabled children charity generating over 100M SAR.

Jeddah Governorate, Saudi Arabia

• Launching the 3rd economic city in Saudi Arabia - Madina
• Oversaw all communication / branding and implement strategies to ensure overall objectives were accomplished.
• Managed and directed all events done by KEC, preparing for IPO.
• Organized all international and local media interviews and press releases.

Jeddah, Makkah, Saudi Arabia

• Established a complete full distribution system to reach 400,000 homes door-to-door weekly in 3 consecutive days.
• Established 1st sponsorship of Panda Mega anniversary.
• Generated over 6 million SAR of extra income for the company.
• Obtain the only legal authorization for leaflet distribution in the Kingdom.
• Increased customer traffic by 25% in the first 6 months of the year, consequently increasing sales by 34%.

Jeddah Governorate, Saudi Arabia

Commercial Real Estate

Master Of Business Administration - Mba, Master Of Science - Global Investment And Trade

Bachelor Of Science - Bs, Finance, Real Estate And Law

Bachelor Of Science - Bs, International Business

Associate Of Arts And Sciences - Aas, Business Administration And Management, General

Associate Of Arts - Aa, Fashion Merchandising