Over 12 years of experience in directing communication campaigns for hundreds of products in the video games sector. Member of the Chartered Institute of Public Relations, I've also expanded out from the world of gaming to work alongside both industry leading bodies and independent brands in fitness and fashion, including Lucozade, ARK/8 and more.I am currently Communications Lead at CRYTEK, championing survival & profit in the face of timeless evil and supernatural horrors in the dredging backwaters of Louisiana with Hunt: Showdown.In my role with HOOLIGAN, we specialise in amplifying effective organic communications for video games. Using holistic practices to generate authentic, impactful coverage to support projects throughout their lifecycle. I devise unique communications campaigns that disrupt the everyday and fly in the face of mundane modern marketing. Communication is an art, not a checklist.