Automotive Enthusiast building Digital Technology & Marketing Solutions

Key Deliverables: Responsible for setting Marcom direction across UP & UK for business revenue of Rs. 2000 crore/year to achieve defined business objectives across all product categories. Develop and implement the annual marketing calendar for the region and work cross-functionally. Driving category level performance through planning & campaign management, brand launch, product positioning & activations. Analyzing and defining target markets for new product features and devising go-to-market strategies for diverse markets. Product innovations, activations and channel segmentation. Responsible for driving Retail Visibility, Channel Activation & Engagement, Influencer engagement & management, GTM Strategy implementation and BTL Activations. Planning & driving Regional ATL as OOH, Print Radio, Digital, etc along with BTL & Channel Engagement leveraging shopper preference to establish mental connect. Driving & ensuring footprint expansion via exclusive Brand Stores & Exclusive Rural Stores, currently contributing to 22% for overall business volume for zone. Driving Brand Store business & footfalls for Brand Stores / Exclusive Stores & ensuring YoY growth. Driving visibility & innovation across touchpoints i.e., MBO / MFR / Retailers & ensuring visibility share across markets. Budget Planning & preparing yearly calendar for Marketing Activities & ensuring adherence with judicial spends across zone. Mentoring team & monitoring field marketing budget for its effective utilization and undertake course correction if required. Keeping close watch on competition marketing strategies & actions, working out counter measures. Vendor development & management. Ensuring localization & innovation.

Key Deliverables: Responsible for P&L for automotive category for MeML at Pan India level. Responsible for driving business metrics (online leads & retails), building new features, driving adoption in field, maintaining data and transactions on the platform & analytics. Ensured 26500+ car sales via Digital Mediums (online lead conversion) in FY 19-20. Successfully lead & delivered 44K+ Test Drives at customer doorstep via Industry First Test Drive at Home Project for Mahindra. Leading a team of 10 Regional Managers, 12 Area Managers & 100+ Executives. Successfully developed & ensured 2000+ online car bookings on Digital platform for FY 18-19. Drive Consumer Centric Marketing and brand strategy for delivering on category growth. Work with cross functional teams across Mahindra & engage with Dealers & Distributors on consumer offers, order fulfillment & ground operations. Collaborate with various horizontal teams to build the most optimal user experience leading to onsite traffic & maximum transactions. Manage Customer service operation & process for online lead management & conversion.Major Highlights: Business metrics (online leads & retails) Recognised for Leading & Delivering Industry First Test Drive at Home Project for Mahindra Ensured 16000+ retails sales via Digital Mediums 2000+ Online Car Bookings on Digital Platform Lead Generation & Management

- Responsible to drive category growth and deliver P&L for category on M2ALL.com- Define & execute customer acquisition via email marketing, mobile marketing, social media marketing, Affiliate Marketing, SEM & SEO- Improve brand presence in the online space.- Collaborate with various horizontal teams to build the most optimal user experience leading to maximum transactions.- Designing & implementation of Trade scheme & Consumer promotions.- Drive Consumer Centric Marketing and brand strategy for delivering on category growth.- Manage Mahindra Automotive distributors & dealers as Sellers on M2ALL.- Onboard & manage sellers in the automotive space to sell their products & services on M2ALL - Tie-up with all the major dealers currently operating in the space to list, display and sell Automotive products online.- Manage partners and regularly up-sell for exclusive offers and better commission rates- Manage Catalogue Operation - Imaging, Editing, Content Writing & Listing- Manage Customer service operation

Key Deliverables:- Responsible for setting direction for overall marketing plans across UP(E), UP(W), Uttarakhand & Bihar.- Develop & execute monthly Marketing Communication (ATL & BTL) plans with the right media mix.- Responsible for Concept to Execution Brand activation for the zone.- Localization of national agenda to address local requirements- Develop & Implement Return on Investment based Marketing Strategies.- Monthly Media planning & buying through Agency & Directly- Creative (artwork) development for marketing collaterals like Print Ad, Direct Mailers, Outdoor etc- Budget Planning & preparing yearly calendar for Marketing Activities- Brand Store Launches – Development to Launch - Analyzing Data, Specific and general inputs to push sales- Ensuring high quality of In store and out store display with continuous innovations- Keeping close watch on competition marketing strategies & actions, working out counter measures.- Plan & ensure higher rate of conversions through offers , local schemes etc- Ensuring manpower management across touch points to drive secondary & ensure maximum productivity - Vendor management, Public Relations with print publications & negotiating with various media agencies.

Key Deliverables: Responsible for the Marketing Management an Voltas for North Zone with a revenue of Rs. 1000 crore/year Spearheading ATL & BTL activities for 6 States of North Region Identifying and launching Voltas Exclusive Brand Shops to increase the brand retail presence  Maintaining quality of In store and out store display Ensuring high Product Display Share and Visibility share in Multi Brand Outlets Checking & Ensuring healthy business from Brand Stores Budget Planning & preparing yearly calendar for Marketing Activities Conducting ATL and BTL activities to ensure Product and Brand Promotions ex Paper Ad's, Radio Jingle Ad's, Local Channel TV Ad's, Banner Promotion, Mall Events, Road Shows, Hoardings, In Shop Branding, Glow Sign Board, Wall Wraps, Paper Insert etc.  Vendor management, Public Relations with print publications & Negotiating with various media agencies.Major Highlights: Channel Activation Brand Shop Development and Management Customer Engagement Programmes Merchandising Management Manpower Management Vendor Management Outdoor Campaigns Budget Management

Major Highlights: Channel Activation Customer Engagement Programmes Merchandising Management Manpower Management Fixture Management Outdoor Campaigns Budget Management Brand Shop Development and Management

Major Highlights: Successful BTL Campaigns as IPS Activation, Lead XI, Mallika E Kitchen, etc. Successful Merchandising Management across UPUL. Customer Engagement Programmes through Instore MOT. Dealer Engagement Programmes as 3D Launch, Holi Meet, New Launch Training Programmes. Successful Manpower Management by ensuring high productivity of SSE’s/DSO/TL/MC.HWE Successful Outdoor Campaigns through Hoardings, GSB, etc. Regular Competition Tracking