Media Analyst
CurrentManaged Marketo programs by designing and executing email campaigns, nurture streams, and event initiatives to boost engagement. Developed and automated smart campaigns, and created targeted Smart Lists based on behavior, demographics, and engagement for precise audience segmentation.Conducted A/B testing on email variations to enhance performance and improve conversion rates. Oversaw lead data management, including validation, list uploads, and error resolution, ensuring data accuracy and consistency. Created visually compelling email banners, newsletters, and CTAs using Knak, integrating essential assets like landing page links.Uploaded CSV. Files into Marketo that contains lead data from a campaign, which is cleaned and properly analyzed by cross-checking and synchronizing data between Marketo and Salesforce. Managed Salesforce outreach campaigns and integrated them with Marketo to maintain lead handling. Collaborated with stakeholders to align lead and campaign requirements. Outreach and Splash campaigns are worked on high priorityTracked and analyzed campaign performance metrics such as open rates, click-through rates, and ROI. Generated detailed reports on ticket status, resolution times, and team performance through JIRA, facilitating effective performance tracking and decision-making.Tools & Technologies: -Marketing Automation: Marketo Engage, Salesforce CRM, SplashProject Management: Asana, JIRAData Analysis: Excel, Google SheetDesign: Knak (for banners, newsletters, etc.)
