Chief of Corporate Communications India, Tata Steel Group (2020 to now)- This is my second stint in the CC role and the first stint was between 2015 to 2018 (given below) As a brand custodian of Tata Steel Corporate Brand, responsible for reputation management and building/repositioning and strengthening the corporate brand. Conceptualised and launched one of the most extensive and impactful corporate brand campaign for the brand by the name of “We Also Make Tomorrow”. Independent survey… Show more Chief of Corporate Communications India, Tata Steel Group (2020 to now)- This is my second stint in the CC role and the first stint was between 2015 to 2018 (given below) As a brand custodian of Tata Steel Corporate Brand, responsible for reputation management and building/repositioning and strengthening the corporate brand. Conceptualised and launched one of the most extensive and impactful corporate brand campaign for the brand by the name of “We Also Make Tomorrow”. Independent survey showed a significant perception change for the Brand post the campaign. Driving synergy and alignment for all the group companies of Tata Steel with the corporate Brand. Create and drive extensive Media engagement at the national and international levels (including guidance and support to PR team of Europe & SEA) to build and protect Corporate reputation while maintaining healthy relationship with national and local media (near our operating plants) of the country. Responsible for Internal communication and employee engagement across wide swathe of blue collar and white collar employees across the geographies. Responsible for digital communication and managing Social Media handles of the company. Tata Steel had the distinction of winning the best digital communication award at the World Steel Association (WSA) which we have won for the third time now in a row. Managing and handling all internal and external publications of the Company. Responsible for planning and execution all major Corporate events like Runs(TSK 25 Kolkata and other 4 runs), Literary meets, Tata Steel Chess, Expos and fares etc Show less

 As a brand custodian of the Corporate Brand, responsible for reputation management and building/repositioning and strengthening the corporate brand. Conceptualised and launched one of the most extensive and impactful corporate brand campaign for the brand by the name of “We Also Make Tomorrow”. External survey showed a significant perception change for the Brand post the campaign. Responsible for Internal communication and employee engagement across wide swathe of blue collar and white… Show more  As a brand custodian of the Corporate Brand, responsible for reputation management and building/repositioning and strengthening the corporate brand. Conceptualised and launched one of the most extensive and impactful corporate brand campaign for the brand by the name of “We Also Make Tomorrow”. External survey showed a significant perception change for the Brand post the campaign. Responsible for Internal communication and employee engagement across wide swathe of blue collar and white collar employees across the geographies. Responsible for digital communication and managing Social Media handles of the company. Tata Steel had the distinction of winning the best digital communication award at the World Steel Association (WSA) which we have won for the third time now in a row. Manage and handle all l internal and external publications of the. Responsible for all major Corporate events like Runs, Literary meets, Tata Steel Chess, Expos and fares etc Show less