• Established and headed a creative digital marketing agency. Led a team of specialists into successfully materializing a multi-national clientele in the very first year after inception. Created and executed tailor-made digital strategies for 20+ organizations of public, private and development sector.• Anchored multiple brands—Xiaomi Pakistan, Hero Pakistan, Ad Astra Counselling etc. — into competitive market landscapes with minimum budgetary resources by re-modelling brand identity systems, AB testing marketing assets, and maintaining synergy between the project team and the client.• Generated, reported and leveraged key insights from built-in dashboards such as Google Analytics, Facebook Business Manager etc. • Furthered the outreach and impact of governmental and international development organizations— Walled City of Lahore Authority (WCLA) and Galway Development Services International Ltd (GDSI) supported by the European Union—through deploying creative marketing frameworks and utilizing data-analysis for effective targeting. • Developed and restructured key metrics and performance indicators to evaluate the overall financial performance of my company, and strived for cost effective and high-quality improvements through data analysis.• Spearheaded creative and marketing spending plans for numerous digital campaigns which drove engagement and product endorsement. Achieved a consistent increase in ROAS for client promotional campaigns by orchestrating efficient CPM, CPC and CPA Ad spend strategies.• Trained and supervised internees on how to develop and deploy content strategy for any product/brand and how to economize marketing budgets while using multiple social media platforms.

• Contributed in creating project evaluation reports.• Assisted in organizing and cleaning large data-sets using Microsoft Excel for multiple concluded projects.• Developed visual-aids using Excel Charts to support project results and findings.