• Played a pivotal role in handling the segmentation research project for a major retailer entering the cannabis industry• Developed full reports and dashboards with data interpretations and insights for multiple projects• Collaborate with the project stakeholders to define critical data elements and their relationships to generate data models • Converted CSV data to SAV format in order to run advanced analysis on SPSS• Ran hierarchichal cluster analysis on SPSS to identify segments and developed a typing tool to enable the client to classify individual respondents into their appropriate segment• Reduced the delivery time of a monthly tracker from 14 days to 2 days only, through creative use of Excel Macros and VBA, resulting in a significant impact on man-hour costs• Learned Sawtooth Analytics and conducted maxdiff and anchored maxdiff studies for multiple clients• Worked on projects for Loblaws, Shoppers drugmart, Wellwise, Sunlife, Ferrero, GayLea, RBC, Capital One etc

• Trained clients on deploying, maintaining and troubleshooting Seagate products.• Followed up on any potential issues, on the request of clients.• Filed client’s warranty claims, replacement orders as well as orders for additional accessories or products.• Used salesforce to update all activities and document information to a centralized knowledge base.• Focused on regularly building expertise by going through documentation, training materials and attending multiple training sessions

• Managed a strategic hub for clients based in countries spread across Asia, Middle East & Africa markets• Played a critical role in setting up a new department from scratch at Kantar Millward Brown under tight deadlines, eventually expanded the team from a single individual to 5 members• Exceeded the business development target at Kantar Millward Brown by 23% in the launching year• Spearheaded the development and implementation of Survey Automation Tool in multiple regions, which reduced the timeline of recurring LINKTM advertisement testing projects by 50% • Responsible for mentoring the team members and developed their talent• Held multiple training workshops on MS Excel and MS Powerpoint for internal employees• Focused on strengthening client relationship through proactive coordination and collaboration.• Launched monthly trackers for Pepsi and Samsung, conducted extensive ad testing for Pepsi, Coke and KFC

• Handled the account management of the largest consumer insights study for Philip Morris International worth over 3 million dollars. • Succeeded in renewing a $3.3 Million contract at Nielson for 3 consecutive years, recognized by an immediate promotion• Served as the subject matter expert in incidence establishing studies and improving methodology in large tracking studies• Spearheaded project management under the account’s allocated budget and time constraints• Collaborated with the marketing teams to identify research needs and design project blueprint i.e. research plan, briefs, proposals, construct research design• Introduced innovative tools for use by client’s brand teams and internal stakeholders like E-tabs for report automation, KPI Dashboards and an automated missing values checker using VBA.• Received Nielsen Gold Excellence Award in 2014, for reducing cycle time for deliverables by more than 50%, saving 35% of the annual project revenue through business process innovation• Received Nielsen Gold Excellence Award in 2015, for integrating competitive analysis and retail sales study to create a synergized report which received high appreciation from the client’s global counterparts• Received Nielsen Bronze Excellence Award in 2015, in recognition for the team winning Global MAD award

• Led Pakistan’s largest global media research project for GroupM worth $500,000 with a sample of 20,000 plus respondents• Setup and led the quantitative market research department for the organization.• Managed to bring in 6 new clients & met busineess development target of $1.5 Million in the first year• Managed to win the first monthly tracking research project, within the 1st quarter of new department’s launch at Foresight• Co-developed an analytical software solution for GroupM in liaison with the programming team, which increased new business opportunities and foresight's visibility in the competitive landscape• Worked with multiple industries including international clients like Unilever, Shell, United Bank Ltd