Syed Atif Saeed Email & Phone Number

Mississauga, Ontario, Canada

Toronto, Canada Area

• Played a pivotal role in handling the segmentation research project for a major retailer entering the cannabis industry
• Developed full reports and dashboards with data interpretations and insights for multiple projects
• Collaborate with the project stakeholders to define critical data elements and their relationships to generate data models
• Converted CSV data to SAV format in order to run advanced analysis on SPSS
• Ran hierarchichal cluster analysis on SPSS to identify segments and developed a typing tool to enable the client to classify individual respondents into their appropriate segment
• Reduced the delivery time of a monthly tracker from 14 days to 2 days only, through creative use of Excel Macros and VBA, resulting in a significant impact on man-hour costs

Toronto, Ontario, Canada

• Trained clients on deploying, maintaining and troubleshooting Seagate products.
• Followed up on any potential issues, on the request of clients.
• Filed client’s warranty claims, replacement orders as well as orders for additional accessories or products.
• Used salesforce to update all activities and document information to a centralized knowledge base.
• Focused on regularly building expertise by going through documentation, training materials and attending multiple training sessions

• Managed a strategic hub for clients based in countries spread across Asia, Middle East & Africa markets
• Played a critical role in setting up a new department from scratch at Kantar Millward Brown under tight deadlines, eventually expanded the team from a single individual to 5 members
• Exceeded the business development target at Kantar Millward Brown by 23% in the launching year
• Spearheaded the development and implementation of Survey Automation Tool in multiple regions, which reduced the timeline of recurring LINKTM advertisement testing projects by 50%
• Responsible for mentoring the team members and developed their talent
• Held multiple training workshops on MS Excel and MS Powerpoint for internal employees

• Handled the account management of the largest consumer insights study for Philip Morris International worth over 3 million dollars.
• Succeeded in renewing a $3.3 Million contract at Nielson for 3 consecutive years, recognized by an immediate promotion
• Served as the subject matter expert in incidence establishing studies and improving methodology in large tracking studies
• Spearheaded project management under the account’s allocated budget and time constraints
• Collaborated with the marketing teams to identify research needs and design project blueprint i.e. research plan, briefs, proposals, construct research design
• Introduced innovative tools for use by client’s brand teams and internal stakeholders like E-tabs for report automation, KPI Dashboards and an automated missing values checker using VBA.

• Led Pakistan’s largest global media research project for GroupM worth $500,000 with a sample of 20,000 plus respondents
• Setup and led the quantitative market research department for the organization.
• Managed to bring in 6 new clients & met busineess development target of $1.5 Million in the first year
• Managed to win the first monthly tracking research project, within the 1st quarter of new department’s launch at Foresight
• Co-developed an analytical software solution for GroupM in liaison with the programming team, which increased new business opportunities and foresight's visibility in the competitive landscape
• Worked with multiple industries including international clients like Unilever, Shell, United Bank Ltd

Mba, Marketing

•Equivalent to MBA from a recognized university as per the Educational Credential Assessment certificate provided by University of Toronto

Be, Computer Engineering

•Equivalent to 4 years Bachelors degree from a recognized university as per the Educational Credential Assessment certificate provided by.