Sasan Ehdaie Email & Phone Number

Seattle, Wa, Us

Bellevue, Washington, Us

Bellevue, Wa, Us

Accountable for increasing customer adoption in Dashboard and Reporting products, product roadmap and improving value in higher-end packages.Increased Dashboard viewership by 311% year over year, through building and launching new Charts feature. This included evaluation of solution options, requirements, prioritization, collaboration with UX design, Dev team and QA, and partnership with Marketing, Sales and Support on go-to-market strategy and execution, both on native mobile and desktop. This also contributed to increased sales revenues with Dashboards merchandised in higher priced packages. Improving Portfolio Reporting for PMO customer roles through launching a new feature in beta. In the process of obtaining product feedback to validate assumptions for go-to-market stage.Speaker at Smartsheet user conference, Engage. Developed content and presented product roadmap to an audience of ~700 users, along with supporting key customers for best practices.Built and managed roadmap for Reporting product including backend infrastructure improvements and frontend feature prioritization based on market trends, customer feedback and competitive differentiation. Developed detailed product requirements for engineering and design team. Ran initiatives as project manager and facilitated agile sprints as scrum master.Owned dashboard and reports usage analytics including; adoption ratios, usability metrics, explicit feedback, funnel analytics and performance.

Seattle, Wa, Us

T-Mobile- Created target market and product differentiation strategy for a redesigned T-Mobile mobile app with the goal of increasing engagement rates and reducing customer care calls, within a 26 million installed customer base.- Lead a cross-functional T-Mobile team to develop an optimized digital messaging customer experience strategy with the goal of increasing both CSAT/NPS and ARPU.MicrosoftConsulting Services Tools & Operations group- Lead an effort to build business cases for several projects, with $2.5M in budget allocation.- Helped develop a product plan to increase Cloud consumption sales through improving Technical Account Management efficiency, worth $13M/yr. Included systems integrations to remove manual entry on Packages and down stream scheduling and delivery of services.- Managed the product delivery plan for new subscription based Support service vs quote based.

Cedar Rapids, Iowa, Us

Responsible for generating Mobile advertising revenue through national/local brands and SMB merchant subscriptions.Increased global annual revenues by 14% and US revenues by 50%, at $7M/year.Lead and managed the development of omnichannel user experience (mobile app and web). In addition reduced fulfillment costs, faster delivery and improved profit margins.Mobile monetization plan - Develop mobile monetization strategy and roadmap for US, UK and Spain. Planning included developing a suite of products that are based on both organic advertising solutions and partnerships, market driven needs and competitive analysis.Mobile marketing plan - Developed, lead and executed the marketing plan for a major mobile app and site release including: new audience acquisition plans with targeted CPIs, app store ASO, sales plans to increase Advertising revenues, BI requirements for further optimizations and cross-functional awareness. Lead the efforts in quantitative and qualitative data analytics driven product roadmap planning.Instituted engagement driven mobile acquisition strategies, marketing partner selection.Responsible for mobile Advertising inventory yield optimization, monetization, pricing and packaging based on market supply & demand.Responsible for driving monetization as well as launch efforts, while partnering with various internal teams (Sales, Marketing, BI and Development) to insure operational profitability and increasing revenue.Customer retention improvements - Conducted customer retention analysis. Identified gaps and point of failure throughout the customer experience. Provided a plan of action for both products and programs needed to improve retention rates by 10%, resulting in ~$10M/year in revenue retention.National accounts products and services - Conducted primary market research to define product and service requirements necessary to win customers with a goal of generating $20M/year.

Austin, Texas, Us

Responsible for all aspects of e-commerce products merchandising, including leading the product portfolio strategy, definition, design, and delivery of features, functionalities, and/or offerings that maximize revenues/profits, increase customer NPS and improve visitor-to-lead metrics. Ensure the product roadmap is driven by voice of customer and market insights.Identify trends and emerging needs among target groups, benchmark and analyzed competitive product offerings, identify and validated game changing/disruptive product concepts.Thought leader in m-commerce retailing. Drove product requirements and delivered first Mobile web solution to customer base.Developed new UI requirements and released a high performance aggregated inventory search portal product to preserve $70M/yr in revenue. Included: UI development with A/B testing and backend integration.Completely replaced an antiquated promotions tool with new UI, CMS, Service API and boosted SEO, to help renew $100M/yr contract with major client while benefiting all other customers.Lead the re-design and re-tooling of core online merchandising and personalization product for 10,000 dealer customer base to improve UX and increase visitor-to-lead ratios. Helped secure the largest contract in company history (~$100M/yr) with top OEM. Recognized by Executives in taking leadership and ownership to produce results.Lead the development and launch of video product that generated $1.2M incremental revenue per year at 85% margin, using new technologies to reduce fulfillment cycle costs.Lead the international expansion efforts by ensuring market readiness in supporting Inventory management solutions unique to the marketplace. Established product vision and roadmap in business intelligence driven merchandising to improve conversions, including; behavioral targeting, context relevant content merchandising, weighted score optimization with complementary business rules.

Austin, Texas, Us

Develop requirements documents and use cases to drive new product functionality specifications.Monitor and managed the status of development projects supporting new features.Work closely with the senior management, engineering team to define and execute against a strategic product roadmap.Employ key business metrics to support the prioritizing and definition of product/project initiatives.Ensure all product strategies align and support the corporate strategic goals.Leverage research and sales and marketing team input to develop preliminary pricing, work with marketing team on sales messages to support product launch to maximum sales.Supervise launch to assure all product features work as planned, validate product appeal, gathered feedback from sales and support teams on market reaction, refined product features accordingly and provided management with results.Defined requirements and delivered a cross-merchandising product in a short development cycle that resulted in saving a highly valuable account ($5M/yr) while increasing recurring revenue.Developed requirements and released enhancements to an existing product that resulted in $4M in less than two years with an 80% profit margin.Continually collaborate and partner with Digital Advertising, Business Intelligence, Design, Development, QA, Marketing, Sales, IT, Fulfillment and Customer Support teams to design products that improved value proposition, increased revenues and reduced costs.Negotiated multiple 3rd party provider contracts with aggressive pricing, terms and conditions favoring Cobalt, while collaborating and developing net new products for mutual customers.Released the most number of new product features every month within the department.

Managed and launched new products. Product management included: positioning, product enhancement and requirements development, usability requirements, marketing launch plan, pricing, packaging, promotions and support.Managed and launched new product, Event Manager, with estimated revenue potential of $1M at 67% gross margin by 2007. Developed and managed three new product extensions; Payment Processing, Transcription and Address Verification products with estimated revenue potential of $1M at 80% gross margin. Product management included business case analysis, functionality and requirements scope, outsourced partner selection and relation, system integration, operations and procedures, pricing, packaging, promotions and support.Target market subject matter expert; Insurance and PBM industry. Objectives were to gain additional customers through market analysis, trends, business challenges and providing application solution priorities, solution offering, packaging, positioning and sales support.Identified lack of standardization in product offering and pricing between Sales, Sales Engineering, Services and Operations. Eliminated quote based process by formalizing and packaging product offering, therefore, reducing response rate to customer by 72 hours. Conducted competitive product research and analysis to provide effective sales and objection handling tools.