Marketing Operations- Assisted and supported the Marketing manager and Retail Operations manager to plan all brand activities such as: In-store promotions, launches, animations and consumer events to drive brand awareness and retail sales.- Provided support for events logistics and managed contractors and vendors. Communication, PR & Customer Engagement- Proposed to Retailers and Burberry Singapore on all communications for marketing and trade activities and led the planning and execution.- Planned PR events and activities for Burberry’s portfolio.- Conducted market research for competitive analysis for various brand’s animations sales.Administrative and reporting duties- Provided monthly reporting to Manager and Burberry Singapore.- Coordinated with stakeholders on brand visual merchandising needs such as changing of trans and upgrading of counters.- Planned forecast of products with the Procurement Team.

Public Relations (PR)Managed media pitching to secure press coverage.Consolidated and tabulated monthly PR coverage including media clipping archiving for quarterly submission to the New York office.Assisted in PR Activities tracking via the Master PR/ AR Calendar for APAC Monthly Activities Reporting.Artists Relations (AR)Cultivated good relationships with makeup artists and coordinated schedules and manpower arrangement with Training, Retail Operations and Event Artists.Executed and co-ordinated elements of Artist Relations Events (Fashion Show, Theater workshop for casts) and made sure all stakeholders are being given accurate information for smooth execution.Special EventsExecuted the preparation of Special Events in accordance to brand guidelines in areas including catering, model castings, setting up and logistical arrangements.Communicated with the stores and stakeholders on Special Events matters with timely email notifications.Prepared post-event analysis (Special Events Feedback) for NY reporting.

Managed pre/post production of fashion shows, including: Bugis MAC store opening, Dior Cruise Collection 2011, Women Fashion Week 2011, Civilization Asian Museum Gala Dinner 2011, Audi Fashion Festival 2011, Loewe SS2011 Press Event, Men Fashion Week 2011 Press Conference, RAOUL SS2011 Fashion Show, 2010 Tiffany & Co. Press Conference and Gala Dinner, etc. Coordinated with various stakeholders, e.g. event organizers, fashion houses, photographers, models, hair stylists, makeup artists and event crews, and managed good working relationships for smooth operations.

Managed pre/post production of fashion shows, including: Bugis MAC store opening, Dior Cruise Collection 2011, Women Fashion Week 2011, Civilization Asian Museum Gala Dinner 2011, Audi Fashion Festival 2011, Loewe SS2011 Press Event, Men Fashion Week 2011 Press Conference, RAOUL SS2011 Fashion Show, 2010 Tiffany & Co. Press Conference and Gala Dinner, etc. Coordinated with various stakeholders, e.g. event organizers, fashion houses, photographers, models, hair stylists, makeup artists and event crews, and managed good working relationships for smooth operations.

- Planned and conducted fitness training and tests for military recruits and National Service (NS) men, as well as national level fitness programmes and events, such as the Obese Fitness programme and Battalion Family Day, for the SAF.- Led the development of new military fitness trainers at various SAF camps.- Represented SAF 9th Division in numerous running competitions and won awards.