Welcome to my world, where innovation is the heartbeat of my professional journey. As the Head of Member Marketing at Sport Alliance, I devoted my efforts to constructing a scalable and global marketing growth service for the fitness industry. Additionally, we build MySports Rewards, a startup aimed at inspiring a more active society by seamlessly integrating sports into daily routines.At XQ Digital, innovation takes center stage as I partner with clients to navigate the intricate landscape of Marketing Technology and Digital Transformation. My focus spans across Germany, Europe, and China where I strive to empower clients to establish digital products, individualized Marketing-Technology Ecosystems and unlocking significant time and cost savings.Additionally, I curate and lead impactful innovation tours for business leaders to China, providing deep dives into emerging trends, company visits, and networking with local experts. This immersive experience empowers participants to comprehend China and its innovation ecosystems, facilitating informed and strategic business decisions.Before this, I led the Shanghai office at Avantgarde, a German brand experience agency, where innovation met creativity in crafting individual brand experiences for multinational clients like Porsche, Mercedes AMG, Ferrari, Rolls Royce, BMW, smart, Grey Goose, and FC Bayern Munich.My journey through the innovative realms of advertising took me to Jung von Matt for seven impactful years, working on award-winning campaigns for prestigious clients such as Mercedes-Benz, RWE, Carlsberg, Haribo, Henkel, DIDI, and Fujitsu.I built a solid foundation in marketing and advertising at Scholz & Volkmer, an internationally acclaimed digital agency, as well as at the oldest agency in the world, J. Walter Thompson, and Sommer+Sommer.Join me as we explore the endless possibilities of innovation in marketing, technology, and beyond. Let's transform the future together!