ToysReloved collects unused children's toys from families and enables them to be resold. The donor receives a share of the sales price, while low-value toys are donated to social institutions.

Key contributor in positioning idealo as a relevant marketing and sales platform for over 50.000 merchants. Led strategic initiatives as part of senior management and established a data-driven mindset within the b2b organisation:• Built and led the Business Development & Analytics Unit; consisting of 4 teams with a total of 25 business development managers, project managers and analysts• Developed the inventory analytics cloud strategy leading to a better understanding of the dynamics of the 1 bn daily merchant data points supporting sales and finance in their day-to-day decision making• Supervised and led annual negotiations with the multi-million-euro key global partners• Supported largest recent monetization project and pricing strategy in 2022, generating more than 25% projected revenue• Responsible for first and largest category growth project in the "home and garden" category, involving multiple cross-functional teams and achieving up to 3x higher YoY growth than company average

Among other milestone projects, from pitch to go-live: end-2-end ownership of the joint partner project for eBay's deeper transactional integration into the idealo Direktkauf model

Key contributor to idealo's early internationalization strategy

Dual study program, worked in multiple idealo departments.