Sascha Mahlke Email & Phone Number

Berlin, Deutschland

With my strong background in company leadership, people management, and team development, I am happy to support company leaders in challenging situations. My focus is in the areas of UX, Design, Innovation, Research, Consulting, and Digitization.

I led the successful merger of the design consultancy USEEDS° and the strategy consultancy diffferent during the challenging COVID-19 crisis, ensuring the seamless integration of our services. Later, I was responsible for overseeing all product design and research capabilities, managing key client relationships, and supervising the People & Culture team to.

I worked closely with fellow managing directors and the board to drive group-wide initiatives, aligning strategies across multiple entities. Additionally, I led and contributed to joint projects, ensuring seamless collaboration and consistent design excellence throughout the organization.

Berlin Area, Germany

As General Manager, I led the experience design and customer centricity consultancy, overseeing a team of over 50 employees and managing a revenue of €5+ million. I spearheaded collaboration initiatives with other entities within the SYZYGY GROUP, fostering synergies and enhancing the group's overall service offerings.

In my area of responsibility, I was leading a UX team of more than 30 professionals, including Experience Designers, Researchers, and Developers, ensuring high-quality outcomes across all projects. My role also encompassed strategic workforce planning, recruitment, and talent development, fostering growth and expertise within the team.

By tailoring UX strategies to fit their organizational context, I enabled clients to embed a culture of user-centricity across teams and workflows and advised on integrating user experience principles into their product development processes, helping them create more user-centered solutions. Furthermore, I was responsible for 10+ Experience Designers and.

I planned and led UX projects through all stages, from initial research and strategy to conceptual and visual design, ensuring a cohesive and user-centered approach. In addition to consulting clients on project goals and UX strategy, I focused on expanding and refining the research and design portfolio to meet evolving client needs.

As User Researcher, I planned and conducted research across various design thinking projects, providing key insights to support conceptual design and enhance user-centered solutions. I also worked to advance the integration of design and user research, ensuring a seamless collaboration that informed and elevated the overall design process.

As part of my PhD project, I explored how to design for emotional experiences beyond sheer usability and collaborated with industry partners like Motorola and Creative Labs to apply these insights in the field of consumer electronics. I also conducted user-centered design and evaluation projects of driver assistance systems, such as Night Vision and.

In the early days of usability research, I conducted studies on websites and software tools for companies across various industries, including banking and telecommunications. My diploma thesis, completed in collaboration with experts at eye square, focused on developing methods to measure the user experience, contributing to the advancement of UX.

Phd, Human-Technology Interaction

Visiting Scholar, Hci

Msc Equivalent, Psychology