Co-Founder of a marketing agency supporting all the passionate, dedicated small businesses across hospitality, retail, lifestyle and B2B service sectors in the UK with low fee, essential marketing packages that every small business needs.Extensive experience gained from a career in top UK ad agencies: Ogilvy's and Abbot Mead Vickers BBDO, senior client marcomms roles and consultancy roles for SME's and start-ups
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Co-FounderWise Bird MarketingUnited Kingdom -
Co-FounderWise Bird Marketing Feb 2021 - PresentDigital Marketing Agency Founder of a recently supporting all the passionate, dedicated SME’s across hospitality, retail, lifestyle and B2B service sectors in the UK with low fee, essential marketing packages that every small business needs. -
Interim Marketing DirectorCoppa Club Jul 2024 - Nov 2024 -
Marketing ConsultantCoppa Club Feb 2022 - Aug 2022Working with senior management and agencies managing new branding for all restaurants and hotels within the Coppa Club family plus overseeing the build and launch of Coppa Club's new website -
Marketing ConsultantThe Swan At Streatley Jan 2013 - Jul 2022Brand development and digital marketing for The Swan at Streatley - Berkshire (Hotel, Events, Coppa Club, Café, Gym) The Great House - Sonning, Berkshire (Hotel, Events, Coppa Club)Launch strategy & communications: Target audience analysis, brand positioning and imagery.CoppaClub: All day restaurant at The Great House - Sonning. Launch strategy & implementation of the first venue for this casual dining brand. -
Marketing DirectorMuddy Stilettos Jan 2017 - May 2020Marketing Director for the UK's leading lifestyle platform for women outside London, responsible for all marketing activity across 24 counties plus managing HQ marketing team and supporting, training 17 editors - helping grow the brand from a 3-person kitchen table start-up to a fast-expanding company with 50+ employees. My responsibilities included:• New product development and ensuring all national brand partnerships met the client brief in terms of promotional mechanics and messaging and delivered on KPI's• Devised and implemented a successful subscriber acquisition programme launched Nov 2018 resulting in significant growth of subscribers and traffic.• Full ECRM overhaul: Review customer sign up journey. Propose and implement changes across the site Ensure GDPR compliance.• Implemented best practise SEO and overhauled social strategy and paid social activity resulting in significant growth • Management and amplification of key brand events: The annual Muddy Awards, ‘The biggest small business Awards in the UK’ 24 lifestyle categories across 24 counties. The Muddy Book Club at the Henley Literature Festival. Shopping events at Bicester • Overall achieved a 90% yoy growth in traffic to the Muddy Stilettos site in 2019 vs 2018. -
Board Account DirectorAmv Bbdo Oct 1993 - Sep 2004London, United KingdomBoard Account Director running the strategic and creative development of communication & advertising campaigns for WHSmith, Homebase, BBC TV Licensing and FedEx. Account Director on BT, Gossard and Wrangler -
Account ManagerOgilvyone 1990 - 1993London
Sascha Way Education Details
Frequently Asked Questions about Sascha Way
What company does Sascha Way work for?
Sascha Way works for Wise Bird Marketing
What is Sascha Way's role at the current company?
Sascha Way's current role is Co-Founder.
What schools did Sascha Way attend?
Sascha Way attended Queen Mary, U. Of London.
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