Sandra Schulze-Potgieter

Sandra Schulze-Potgieter Email and Phone Number

Vice President, Brand Management + New Brand Product for Premium, Select and Midscale Brands | EMEA @ Marriott International
Germany
Sandra Schulze-Potgieter's Location
Germany, Germany
About Sandra Schulze-Potgieter

I'm an experienced, confident and passionate brand management & marketing leader with over twenty-three years of experience in Europe, Middle East & Africa. I am a natural leader, consistent key performer, problem solver, strong communicator with focus on team culture and innovation. Complex challenges, budgets, building new prototypes, creating and launching new brands are my forte while evolving branded guest experiences and touchpoints. I love growing, driving & establishing effective brands that I believe in.

Sandra Schulze-Potgieter's Current Company Details
Marriott International

Marriott International

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Vice President, Brand Management + New Brand Product for Premium, Select and Midscale Brands | EMEA
Germany
Website:
marriott.com
Employees:
206259
Sandra Schulze-Potgieter Work Experience Details
  • Marriott International
    Vice President, Brand Management + New Brand Product For Premium, Select And Midscale Brands | Emea
    Marriott International
    Germany
  • Marriott International
    Vice President, Premium, Select & Midscale Brands, Europe, Middle East & Africa
    Marriott International Apr 2021 - Present
    United Arab Emirates + Germany
  • Marriott International
    Brand Leader, Premium & Select Brands, Europe, Middle East & Africa
    Marriott International Sep 2020 - Apr 2021
    Dubai, United Arab Emirates
  • Marriott International
    Vice President Premium & Select Brands, Middle East & Africa
    Marriott International Apr 2017 - Sep 2020
    Middle East & Africa
  • Marriott International
    Senior Director, Brand Marketing & Ecommerce
    Marriott International May 2014 - Mar 2017
    Middle East & Africa
  • Marriott International
    Director Of Brand Marketing, Partnerships & Strategic Alliances
    Marriott International Jun 2013 - May 2014
    Middle East & Africa
  • Marriott International
    Director Of Field Marketing, Middle East & Africa
    Marriott International May 2010 - May 2013
    Managing strategy and execution of brand and regional promotions, Advertising, Field Marketing, Marketing Communications, Public Relations, Hotel Openings, Collateral programs for the Middle East & Africa Region, Corporate marketing programs, Marriott Rewards efforts, Brand Marketing, Developing and managing on-going relationships with Strategic Alliance Marketing Partners (Emirates Airlines/ Qatar Airways/ Visa/ Hertz/ AMEX/ OSN), etc.
  • Renaissance Hotel, Courtyard By Marriott & Marriott Executive Apartments Doha City Center
    Director Of Public Relations & Marketing Communications (Multi-Property)
    Renaissance Hotel, Courtyard By Marriott & Marriott Executive Apartments Doha City Center Sep 2008 - May 2010
    Doha, Qatar
    Part of the pre-opening team for three Marriott Hotels:- 5-star Renaissance Doha City Center Hotel (renaissancedoha.com)- 4-star Courtyard by Marriott Doha City Center (courtyarddoha.com)- Serviced Marriott Executive Apartments Doha City Center (marriottexecutiveapartmentsdoha.com)
  • Millennium & Copthorne Hotels
    Marketing Communications & Public Relations Manager
    Millennium & Copthorne Hotels Aug 2007 - Aug 2008
    Dubai, United Arab Emirates
    - Plan and execute hotel opening- Plan and execute hotel re-branding (from Millennium Towers Hotel Dubai to Grand Millennium Dubai)(grandmillenniumdubai.com)
  • Renaissance Dubai Hotel
    Assistant Public Relations & Marketing Communications Manager
    Renaissance Dubai Hotel Jan 2006 - Jul 2007
    Dubai, United Arab Emirates
    Plan and organize promotional activities, Manage photography activities and photo library, Plan, organize and develop quarterly newsletter, Manage the hotels database as well as media database, Plan marketing strategies for hotel promotions as well as yearly Public Relations & Marketing Plan, Liaise with agencies to implement and develop advertising and marketing campaigns; ensure that brand guidelines are followed, Coordinate prints of menus and directories, Overview merchandising and promotional materials, Plan and prepare press conferences and media meetings, Write press releases, maintain & update press kits and collaterals, In charge of E-commerce activities (online advertising, websites updating, search engine ranking), Develop room packages in co - work with revenue management as well as over viewing e - channel activities, Charity activities and participation, Oversee writing and creative of collaterals for food and beverage, in –room collaterals, brochures, newsletters, promotions and all in-house communication channels, Communicate with UKIMEA Office and Washington D.C office for property updates and promotions

Sandra Schulze-Potgieter Skills

Marketing Communications Hospitality Hotels Market Planning Marketing Hospitality Industry Hotel Management Public Relations Marketing Strategy Pre Opening Social Media Online Advertising Social Media Marketing Online Marketing Food And Beverage Resorts Email Marketing Social Networking Budgets Direct Marketing Brand Development Brand Awareness Sponsorship Media Planning Corporate Communications Market Research Photography Field Marketing Crisis Communications Corporate Branding Advertising Sales Strategic Partnerships Partnership Marketing Strategic Communications Marketing Research Presentation Development Corporate Identity Corporate Social Responsibility Project Planning Budgeting Collateral Management B2b Ecommerce Language Skills Partnership Development Database Management Talent Development Campaign Planning Sponsorship Management Sponsorship Marketing Promotion Planning

Sandra Schulze-Potgieter Education Details

  • The University Of North Carolina, Kenan-Flagler Business School
    The University Of North Carolina, Kenan-Flagler Business School
    Executive Development
  • Cornell University
    (Brand Purpose, Brand Strategy, Brand Positioning, Brand Planning, Brand Activation & Measurement)
  • Albrecht - Dürer - Technical College
    Albrecht - Dürer - Technical College
    Tourism & Hospitality
  • Theodor-Heuss Gymnasium Radevormwald
    Theodor-Heuss Gymnasium Radevormwald
    English, German, Mathematics, Social Science

Frequently Asked Questions about Sandra Schulze-Potgieter

What company does Sandra Schulze-Potgieter work for?

Sandra Schulze-Potgieter works for Marriott International

What is Sandra Schulze-Potgieter's role at the current company?

Sandra Schulze-Potgieter's current role is Vice President, Brand Management + New Brand Product for Premium, Select and Midscale Brands | EMEA.

What schools did Sandra Schulze-Potgieter attend?

Sandra Schulze-Potgieter attended The University Of North Carolina, Kenan-Flagler Business School, Cornell University, Albrecht - Dürer - Technical College, Theodor-Heuss Gymnasium Radevormwald.

What are some of Sandra Schulze-Potgieter's interests?

Sandra Schulze-Potgieter has interest in Travelling, Social Media, Reading, Music, Networking Events, Cinema.

What skills is Sandra Schulze-Potgieter known for?

Sandra Schulze-Potgieter has skills like Marketing Communications, Hospitality, Hotels, Market Planning, Marketing, Hospitality Industry, Hotel Management, Public Relations, Marketing Strategy, Pre Opening, Social Media, Online Advertising.

Who are Sandra Schulze-Potgieter's colleagues?

Sandra Schulze-Potgieter's colleagues are Gabriela García, Ty Morrow, Aryan Chamoli, Thaira Alvarado, Ruthie Kaufman, Ihsan Khan, Alba Rodriguez.

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