As an avid fashion enthusiast who loves skiing, I found great difficulty when looking for a fashionable helmet that coordinated with my 'natty' ski outfits. My outfits are an expression of who I am and how I feel. With the disappointment of my failed search for the perfect ski helmet I set out on a mission to create Natty. A luxury winter sports helmet which provides its customers with both safety and style.Natty is a historic word (late 18th century) for ‘clever, well designed’ as well as stylist, smart and fashionable. My grandmother used to call my outfits ‘natty’ when I was growing up.As a PhD student in materials engineering, I have a deep understanding of materials and their properties. I have a scientific background with an enquiring mind to understand how the principles of my research relates to the safety consideration involved in ski helmet requirements. I understand the design elements and engineering components. I believe that the two are compatible and offer a unique insight into the market.