• Trusted as day-to-day client lead• Provide daily counsel and strategic thinking to enhance the reputation of clients, position executives as thought-leaders and deliver impactful results • Develop and execute multi-pronged strategic programs that achieve clients’ communication and business goals, and incorporate aspects, including: media relations, activations and events, influencer engagement, research and executive visibility platforms • Expertly craft internal and external facing materials including: press releases, bylines, scripts, messaging• Execute paid and controlled media programs to further amplify client messaging and reach audiences • Oversee client budgets and team staffing • Manage and mentor junior team members to help their long-term success• Participate in new business and business development opportunities

• Provided overall account management and day-to-day support for multiple client teams. • Supported development of media relations materials including pitches, press releases, messaging documents, audio news releases and coverage reports• Drafted social content from varying sources including white papers for Twitter and LinkedIn • Developed concept and led development of a “man on the street” style video to support client at large, national conference.• Wrote speeches, bylines, LinkedIn posts and scripts.

- Provided overall account management and day-to-day support for multiple client teams. - Coordinated and managed daily media reports, competitor and media audits and research for client teams.- Supported client announcements and launches by monitoring all media coverage and providing detailed reports with analysis- Supported the development and execution of local influencer events.- Conducted outreach to national, local and trade media.- Developed a variety of materials including briefing documents, messaging documents, press releases and pitches.

• Drafted fact sheets, recruiting support materials and other external communications• Wrote stories for the company’s intranet and internal materials• Managed the Hess Toy Truck Facebook page, including monitored conversation and developed content • Liaised with members of the organizations, including business group leaders to support communication initiatives• Assisted with both company-wide and business group specific events

• Graduate study project focused on developing strategic public relations plan for a grassroots coalition• Created and implemented media relations and social media strategies