Rodd & Gunn is a sustainable menswear brand with global reach.I help to facilitate Rodd & Gunn’s growth and brand visibility within the northern hemisphere, by coordinating daily ecommerce operations with our dropship marketplace partners. Working with John Lewis, Hudson Bay, Galeries Lafayette and more.Responsibilities include: product optimisation, digital marketing, CRO strategy, platform integration and managing the product lifecycle.#Ecommerce #DigitalMarketing #MarketplaceManagement

I completed my certificate in Business Sustainability Management at Cambridge Institute for Sustainability Leadership (CISL). I focused my studies on the fashion and FMCG Industries, and achieved a grade of 91%.Key learnings included:- Identifying sustainable business opportunities and challenges- How to create a business case for sustainability- The regulatory environment and international policy- Sustainable production and consumption - Design, technology and planning for sustainability - The power of sustainability communications and marketing for change- Collaboration and partnerships - Rewiring the business approach

Spent 6 months exploring Europe and the UK between moving from New Zealand to London.

Cactus Outdoor is a purpose-driven DTC outdoor clothing and apparel brand, proudly made in New Zealand at Albion Clothing factory.Albion Clothing is the last remaining full-service CMT factory in New Zealand.I owned the annual marketing calendar for both Cactus Outdoor and Albion Clothing - executing creative DTC and B2B campaigns and actively contributing to brand strategy.My responsibilities included:- Email marketing and CRM strategy- PPC campaigns (Meta & Google)- Web maintenance (Shopify)- Directing brand content such as webshoots, marketing videos and campaign photoshoots.My proudest achievements include:- A 20% YoY increase in website conversions- A 30% growth in website traffic- Used sustainability communications to enhance brand awareness through impactful blog posts and visual content.- Leveraged customer data to develop Cactus Outdoors’ brand personas and customer journey maps. #DigitalMarketing #SustainabilityCommunications #CampaignManagement #BrandStorytelling #CustomerSegmentation

The Alibaba Partnership was created to connect New Zealand tourism businesses with Chinese visitors via Alipay (a popular mobile payment app with 1.3 billion users).I coordinated marketing activity for the Alibaba Partnership and assisted with client onboarding and account management.Key achievements include: The project management of a website and customised digital onboarding portal for the partnership.#TourismMarketing #AccountManagement #DigitalProjectManagement

Travelled to India & Nepal to learn about sustainable fashion.Visited clothing manufacturers, leather tanneries, inspiring social enterprises, and cotton farms.This experience gave me a deep understanding of the sustainable fashion industry and ignited my life-long commitment to sustainable business .#SustainableFashion #EthicalFashion #SocialImpact