Develop online community management strategyAlign client's online customer service procedures with traditional customer service experience.

Develop new and improved listening techniques for Fortune 500 clients that help understand their "always on" social brand presence. Develop strategy that encourages participation and UGC on major social networking sites, both B2B and B2C. Analyze consumer behavior trends and proactively escalate issues, insights, and opportunities through appropriate client channels. Create tailored reports providing feedback, activity, competitive, and marketing initiative analysis. Manage a team that provides excellent customer service for all aspects of the client’s online community.

Created news commercials seen by 2.1M people weekly. Managed and prioritized multiple projects at once while driving ratings and meeting tight deadlines in a high-pressure environment. Pitched stories to reporters, anchors and news management. Engaged viewers through social media outlets. Promoted KSTP-TV’s brand image through public relation media events. Collaborated on multiple brand campaigns in order to gain new viewers and maintain current viewers’ loyalty. Served as a liaison on commercial shoots to maintain brand image. Implemented a new and more efficient process that eliminated on-air mistakes and streamlined workflow. Improved the working relationship between the marketing department and the news department through trust and proven track record.

Managed public relations community events. Created daily news commercials seen on average by 700,000 people weekly. Managed promotional supply closet and inventory. Pitched stories to reporters, anchors and news management. Trained and mentored interns. Wrote station press releases. Wrote and field produced promotional copy for Ryan Seacrest of American Idol and for Jacksonville Jaguars’ players.

Learned how to “spot” newsworthy events. Worked station community events. Learned how a news station operates. Created a successful advertisement promoting Seinfeld syndication that increased ratings and ad revenue. Weeks after my internship concluded and before I completed my college degree, Clear Channel Communications (now Newport Television) hired me as a full-time marketing producer for WAWS and WTEV.