Alexandra I. Email & Phone Number

I embrace a servant leadership approach, believing that the best products come from empowered, motivated teams. I’m thrilled to be leading the development of a platform that’s changing how freelancers and companies connect. I focus on building solutions that empower businesses to hire top talent seamlessly, while giving freelancers the freedom and security they deserve. Working alongside a team of passionate, driven people, we are dedicated to bringing a product to life that’s both innovative and genuinely impactful.At Selfwork, our mission is clear: to eliminate boring jobs worldwide. We’re here to flip freelance work on its head, making it fun, enjoyable, and carefree. I’m incredibly grateful for the passion and dedication my team brings every day—together, we’re redefining how companies and freelancers connect, creating a platform that doesn’t just support work but makes it something to look forward to.

Eastern Europe

At MENTALITY.INK, a B2C online marketplace in the mental health field, I lead product development from concept to launch, driving product growth and validating market entry. By securing seed funding, managing strategic partnerships, and driving targeted user acquisition campaigns, I significantly increased platform revenue and market share. My role involves organizing teamwork, coordinating with marketing and development teams, and implementing data-driven strategies to enhance user experience and optimize pricing models.

Georgia

Joined Lobsters.pro during its scaling phase and played a pivotal role in its transformation into a fully developed CPA-based affiliate network platform in Eastern Europe. Directed the re-engineering of the platform to incorporate advanced functionality, such as the 'advertising labeling' feature, which significantly enhanced user experience and market competitiveness. Managed a team of developers, prioritizing tasks and ensuring thorough testing. Conducted qualitative user research to drive scaling decisions and secured partnerships with major financial brands, doubling revenue targets and boosting earnings for content creators. Increased usage of critical business features through onboarding guides, enhancing overall customer satisfaction and retention rates.

United States

As an Intern Product Manager at Weinvest.Capital, a U.S.-based proptech company, I engaged in extensive customer development research by conducting in-depth interviews with landlords and real estate companies. This research was pivotal in identifying and defining key market segments, significantly enhancing our strategic service offerings.

Georgia

I have successfully delivered multiple products from concept to market launch, working closely with cross-functional teams to navigate the complexities of product development. At GoingGlobal.io, I spearheaded the development of a B2C2B relocation platform, leveraging no-code tools for rapid prototyping and gathering crucial user feedback to refine our iterative design process. I lead the direction of quantitative, data-driven product analytics to inform product decisions, ensuring our strategies are aligned with market demands and customer needs. My role also involved conceptualizing and creating effective marketing materials that significantly enhanced our market presence and customer acquisition efforts.

Moscow City, Russia

Involved in the launch of a new business school for executives, focusing on strategic planning and market entry. Responsible for managing and maintaining relationships with clients to ensure customer satisfaction and loyalty, while also maximizing revenue. I managed the introduction of a CRM system to improve sales processes and enhance customer service. During the startup phase, I conducted UX-UI research to create customer profiles and supported the sales team. Developed educational programs that expanded our customer base and enhanced our market presence.