Sasha Arsov Email & Phone Number

Calgary, AB, CA

Calgary, Alberta, Canada

• Ensuring customer satisfaction on portfolio of accounts in the meat, and further processing segments across Canada.
• Analyzing aftermarket potential, developing and deploing short and long-term business plans for the assigned group of accounts
• Monitoring customer satisfaction, escalation processes and executing relevant actions and communications.
• Building strong business relationships with internal stakeholders within the region.
• Acting as a trusted advisor by analyzing and delivering performance information, knowledge, and advice with recommendations for solutions to the customers' needs and expectations for uptime, performance, reliability.
• Developing solution proposals, including service contracts that are value adding for both the customer and Marel.

• In charge of business development, sales growth, and customer retention across The Prairies
• Working with local and national foodservice and retails chains
• Gathering information on emerging retail market and foodservice industry trends to understand the competitive landscape
• Developing sales strategies to increase market share, analyze opportunities and create plans to maintain continuity, and achieve growth in the assigned territory
• Reviewing and evaluating Key Accounts monthly performance by brand and develop action plans to ensure target delivery
• Developing portfolio proposals, marketing, and sales strategies for current and prospective clients

• Managed a large dollar volume of contracts to achieve sales targets, pieces, brand, and gross profit dollars
• Researched customer business needs and developed a mix of products and services to meet these needs
• Offered value-added services to Customers as needed to help support growth and Customer loyalty
• Evaluated market trends and recommended products to customers, based on business needs and goals
• Worked within all levels of the customer’ organization (leadership and front line)
• Worked with internal departments such as Merchandising, Inside Sales and Distribution to achieve high level of customer service and improve closed/won sales performance

• Managed Sunrise Farms business across the province of Alberta
• Responsible for the retention and growth of a portfolio of 25 million +
• Worked with local and national foodservice, restaurant and retail chains
• Presented profitable, quality innovations for category development. Increased business by 24% within the first year
• Opened 12 new accounts within the province of Alberta
• Sourced out opportunities based on supply of protein and additional value-added products

• Managed 80+ National and Independent accounts in Southern Alberta and BC Interior
• Presented quarterly budget plans, ROI reports, Sales forecast reports and monthly competitive analysis reports
• Accountable for all aspects of the assigned territory’s business including but not limited to: Brand marketing and product placement; Pricing and promotions and Inventory Management; Business Development; Distributor.
• Developed personalized action plans for special event days and the launch of new product lines in alignment with company mandate and the clients’ business objectives

• Managed 40+ Independent accounts in Alberta and British Columbia
• Developed sales plans and marketing strategies to drive top line sales
• Increased account sales through accurate assessment of customers’ needs:o Business analysis of sales, Margin P&L and Sell through reportingo Providing clients business specific promotions to drive sales and inventory.
• Sales budgeting and forecasting reporting
• Developed and supported in-store events related to new product launches, brand event days and seasonal events
• Organized and participated in industry trade shows

• Developed strategic sales plans, forecasting and marketing strategies
• Managed 20+ Independent accounts throughout Alberta
• Identified trends and business development opportunities in assigned territory.
• Implemented merchandising and visual standards in alignment with Company standards
• Organized and conducted in-store training sessions on consultative selling process, product knowledge and achieving KPIs
• Spokesperson at regional trade shows and company sponsored events